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The Clios Target Audience
User Segments
Age: 48
Gender: Male
Occupation: Creative Director
Education: Master's Degree
Age: 42
Gender: Female
Occupation: Brand Strategist
Education: Bachelor's Degree
Age: 53
Gender: Male
Occupation: Agency CEO/Executive
Education: Professional Degree
Arthur Reynolds
Age: 48
Gender: Male
Occupation: Creative Director
Education: Master's Degree
Industry: Creative Direction
Channels: LinkedInInstagramX
Goals
- To lead my team in winning prestigious industry awards like the Clios to elevate our agency's reputation and attract top talent
- To continuously push creative boundaries, ensuring our campaigns are innovative, impactful, and resonate deeply with target audiences
- To foster a strong, collaborative creative culture within the agency that inspires groundbreaking work and personal growth.
Pain Points
- Managing tight deadlines and client expectations while maintaining high creative standards can be incredibly stressful and challenging
- The constant need to justify creative decisions and budget allocations to clients who may not fully understand the artistic and strategic value
- Keeping up with rapidly evolving digital trends and technological advancements while ensuring our team's skills remain cutting-edge.
The Clios Geographic Distribution
The Clios have a strong US presence, particularly in NYC, and significant global reach, with key markets including the UK, Canada, Australia, and Brazil.
Top Countries
United States
45%
United Kingdom
10%
Canada
7%
Australia
6%
Brazil
5%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users primarily live in 2-4 person households, indicating established professionals, and largely fall into high-income brackets.
Employment Status
Income Distribution
Education Level
The Clios Behavior Analysis
Behavior Profile
Industry Recognition
Networking
Professional Development
Creative Excellence
Benchmarking
Content Consumption
Thought Leadership
Award Submissions
Social Media Engagement
Innovation Seeking
Team Celebration
Learning
Problem Solving
Information Seeking
Trend Monitoring
Community Engagement
Branding
Talent Attraction
Relationship Building
Career Advancement
Device Breakdown
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