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Casavo
Tiko
Housfy
Top Marketing Channels
Casavo
- Social Media Marketing
- Examples: Facebook, Instagram, LinkedIn
- Campaigns: Stories highlighting successful quick sales, Buyer testimonials, Investor insights
- Content Marketing
- Examples: Blog posts on real estate trends, Guides for selling your home, Infographics on market data
- Campaigns: Sell Smart Series, Property Market Insights, Renovation Tips for Resale
- Paid Advertising (SEM/PPC)
- Examples: Google Ads, Display Ads, Retargeting campaigns
- Campaigns: Fast Home Sale Ads, Dream Home Finder, Mortgage Solutions Campaign
Top Sales Channels
- Direct Sales Team
- In-house property consultants, Dedicated sales managers, Customer relationship specialists
- Personalized Offer Consultation, Expedited Sale Process, Post-Sale Support Program
- Online Platform/Website
- Property listing portal, Instant offer generator, Virtual tour booking system
- Online Home Valuation Tool, Virtual Viewing Experience, Seamless Transaction Portal
- Partnerships/Referral Programs
- Real estate agents, Financial advisors, Legal firms
- Agent Referral Incentive, Financial Partner Program, Legal Assistance Network
Clikalia SWOT Analysis
Strengths
Strong iBuying model
Tech-driven approach
Presence in key European markets.
Weaknesses
Reliance on specific urban markets
Potential for high capital expenditure
Brand recognition varies by region.
Opportunities
Expansion into new cities
Diversification of property types
Integration of AI for enhanced valuation.
Threats
Intense competition from traditional and proptech companies
Economic downturns affecting property values
Regulatory changes in real estate.
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