Top Marketing Strategies for Clikalia

Clikalia User Persona

Name:

David Garcia

Age :

32

Gender :

Male

Occupation :

Software Engineer

Industry :

Technology

Education :

Bachelor's Degree, Computer Science

Preferred platforms

GOALS

• Secure a modern and spacious apartment in a vibrant neighborhood with good transport links for his growing family
• Find a property with potential for future value appreciation as a long-term investment
• Ensure a smooth and hassle-free buying process with minimal paperwork and legal complexities

Frustrations

• Dealing with pushy real estate agents and lengthy negotiation processes
• Uncertainty about hidden property issues and potential renovation costs
• Difficulty in finding reliable information and comparing different mortgage options

Name:

Sofia Lopez

Age :

28

Gender :

Female

Occupation :

Marketing Manager

Industry :

Marketing and Advertising

Education :

Master's Degree, Marketing

Preferred platforms

GOALS

• Find a stylish and centrally located apartment that aligns with her modern lifestyle and aesthetic preferences
• Secure a property within a specific budget and preferred neighborhood close to work and social hotspots
• Experience a transparent and efficient buying journey with clear communication and reliable support from the platform

Frustrations

• Lack of transparency in property listings and difficulty in verifying information online
• Limited availability of virtual tours and high-quality property photos
• Feeling overwhelmed by the legal jargon and paperwork involved in the buying process

Name:

Miguel Sanchez

Age :

55

Gender :

Male

Occupation :

Retired Teacher

Industry :

Education

Education :

Master's Degree, Education

Preferred platforms

GOALS

• Sell his current property quickly and efficiently to fund his retirement plans and travel aspirations
• Downsize to a smaller, low-maintenance home in a peaceful neighborhood with access to amenities
• Avoid stressful negotiations and potential scams by partnering with a trustworthy and reliable platform for selling his property

Frustrations

• Concerns about fluctuating market conditions and potential delays in selling his property
• Difficulty in navigating online platforms and managing property listings effectively
• Lack of personalized guidance and support tailored to the needs of senior sellers

Clikalia Geographic and Demographic Insights

Geographic Insights: Clikalia's primary market is Spain, followed by Mexico. The platform shows potential for expansion in other European and Latin American countries.

Demographic Insights: Clikalia's target audience is slightly skewed towards males. The platform appeals to a wide age range, with a concentration in the 25-44 age group.

Clikalia Socio-economic Profile

Household and Income Insights: Clikalia's target users are primarily from middle-income households with 2-4 members, indicating a focus on young professionals and families.

Educational and Employment Insights: Clikalia's platform mainly attracts users who are employed full-time and have a university or college degree, signifying a tech-savvy and career-oriented user base.

Clikalia Behavioral Insights

Interest-Based Insights: Clikalia users are interested in real estate, home decor, and investments. They value technology and stay updated on the latest trends.

Technology and Social Media Usage: Users are highly active on YouTube and Instagram. They use a mix of desktop and mobile devices, indicating a preference for seamless online experiences.

Clikalia Top Competitors