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Business and Product Insights
Product Portfolio
Video Clienteling
Clientela Event Manager
Clienteling Task Manager
Clientela Inc. Key Value Propositions
Clientela's key value proposition is empowering retail teams to sell more, smarter, and at scale by bridging the online and offline retail experience. They achieve this by providing a comprehensive, modular platform that prioritizes customer relationships and offers solutions for enhanced clienteling, data capture, and seamless customer engagement.
Clientela Inc. Brand Positioning
Clientela Inc. positions itself as the leading Retail Assistant platform, empowering luxury and premium retail brands to foster relational shopping, enhance customer engagement, and drive sales through comprehensive omnichannel solutions.
Top Competitors
Salesforce
Endear
Clientbook
Customer Sentiments
Customer sentiment appears highly positive, as evidenced by strong testimonials from major luxury brands like Cartier and Benefit Cosmetics, indicating high satisfaction with the platform's ability to drive sales, improve customer experience, and integrate seamlessly with existing operations. These brands highlight the platform's effectiveness in empowering retail teams and building stronger client relationships.
Actionable Insights
Focus marketing efforts on showcasing specific ROI metrics and case studies for diverse retail segments beyond luxury to broaden appeal.
Products and Features
Video Clienteling - Product Description
Video Clienteling by Clientela appears to be a solution designed to enable personalized, one-on-one video interactions between businesses (likely retail or service-oriented) and their clients. The main image suggests a focus on direct engagement, possibly for sales, customer service, or relationship building. Given the name 'Clientela' and 'Video Clienteling', it likely facilitates virtual appointments, product demonstrations, style consultations, or problem-solving sessions, aiming to replicate the in-person clienteling experience remotely. The platform would likely include features for scheduling, secure video calls, and potentially CRM integration to track client interactions.
Pros
- It enables businesses to maintain personalized customer relationships remotely, crucial for high-touch sales and service models
- The platform can significantly expand a business's reach beyond geographical limitations, allowing engagement with a wider customer base
- Video clienteling can enhance customer loyalty and satisfaction by offering convenient and tailored virtual experiences.
Cons
- Effective implementation requires robust internet connectivity for both the business and the client, which might be a barrier for some
- It may lack the tactile experience of in-person shopping, which is critical for certain product categories
- Adoption could be slow for businesses or customers not comfortable with video communication technology.
Alternatives
- Competitors include general video conferencing tools like Zoom, Google Meet, or Microsoft Teams, though these lack clienteling-specific features
- Specialized retail tech solutions such as Hero (now part of Klarna) and Endear offer similar virtual clienteling capabilities
- CRM platforms with integrated video call features, like Salesforce Service Cloud or HubSpot, could also serve as alternatives.
Company Updates
Latest Events at Clientela Inc.
Clientela - Drive-to-store, Clienteling, Video and Store Operations ...
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View sourcePress — Clientela
MIT Retail Club. Lorenzo Benazzo, CEO @Clientela and Laura Bondel, Head of Retail CRM @Benefit Cosmetics, present a business case at MIT's Retail Club.
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