Clientela : Market and Competitor Analysis

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Clientela offers a suite of clienteling solutions designed to help retailers enhance customer relationships and drive sales. Their platform provides tools for online booking, product recommendations, client data capture, event management, and more. Clientela aims to empower retail teams with the tools they need to connect with customers effectively and provide personalized shopping experiences.

Company : Clientela

Industry : Retail TechnologyClientelingCustomer Relationship Management (CRM)

Major Markets

United States

France

United Kingdom

Key Competitors

Salesforce

Microsoft Dynamics 365

SAP Customer Experience

Clientela Key Value propositions

Personalized Experiences

Sales Growth

Data-Driven Insights

Retail Operations Optimization

Clientela Latest news

Press — Clientela

MIT Retail Club. Lorenzo Benazzo, CEO @Clientela and Laura Bondel, Head of Retail CRM @Benefit Cosmetics, present a business case at MIT's Retail Club.

Clientela Inc. | LinkedIn

... important to provide access to tools that enable ... https://wwd.com ... Find people you know at Clientela Inc. Browse recommended jobs for you. View all updates, ...

Clientela CEO on the 'Next Billion-Dollar Opportunity' in Retail

Dec 3, 2018 ... Lorenzo Benazzo, cofounder and ceo of Clientela, discusses the "why" behind its newly upgraded platform ... important for brands to look to their ...

Lorenzo Benazzo on LinkedIn: Benefit Cosmetics and Clientela ...

May 7, 2020 ... Benefit Cosmetics and Clientela @MIT — Clientela ... Wisdom is the most important trait of innovators. ... https://post.news/ Pivot podcast and ...

Clientela SWOT Analysis

Strengths

Specialized clienteling solutionsFocus on luxury retailData-driven insights for retailers

Weaknesses

Limited online presencePotential competition from established CRM playersReliance on successful integration with existing retail systems

Opportunities

Expansion into new marketsPartnerships with complementary technology providersDevelopment of AI-powered features

Threats

Changing consumer behaviorsEconomic downturns impacting retail spendingData privacy concerns

Top Marketing Strategies for Clientela

Personalized User Onboarding

This strategy helps retail managers and executives get acquainted with Clientela's platform by providing personalized guidance and support. This leads to faster adoption and a higher likelihood of them utilizing the platform's full potential.

Interactive ROI Calculator

This allows retail managers and executives to quantify the value Clientela brings to their business, by visualizing the potential return on investment. This strengthens the business case for adopting the platform and increases conversion rates.

Content-Specific Call-to-Action Optimization

This strategy ensures that the calls to action are relevant to the specific content being consumed by the target audience, leading to higher engagement and conversion rates as the audience is more likely to take the desired action.

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Clientela User Persona

Name:

Emily Carter

Age :

32

Gender :

Female

Occupation :

Regional Sales Manager

Industry :

Luxury Fashion Retail

Education :

MBA, Marketing

Preferred platforms

GOALS

Increase customer lifetime value by cultivating personalized shopping experiences that foster brand loyalty and encourage repeat purchases
Drive sales growth by equipping sales associates with tools to effectively recommend products, cross-sell, and upsell to customers based on their preferences and purchase history
Seamlessly integrate online and offline customer interactions, creating a consistent brand experience across all touchpoints, boosting customer satisfaction and driving revenue.

Frustrations

Lack of a centralized system to track customer preferences and purchase history across multiple store locations
Difficulty in personalizing the shopping experience and providing tailored product recommendations to individual customers
Inefficient communication channels between sales associates, leading to missed sales opportunities and inconsistent customer service.

Name:

Mark Thompson

Age :

45

Gender :

Male

Occupation :

Chief Information Officer

Industry :

Department Store Retail

Education :

Masters, Information Technology

Preferred platforms

GOALS

Implement a robust clienteling solution that can integrate seamlessly with existing legacy systems and streamline data management across departments
Leverage data analytics to gain actionable insights into customer behavior and preferences, informing marketing campaigns, inventory management, and overall business strategy
Empower sales associates with mobile tools and real-time customer insights, enabling them to provide personalized service and enhance the in-store shopping experience.

Frustrations

Resistance to adopting new technology and integrating disparate systems used across different store departments
Difficulty in measuring the return on investment (ROI) for technology implementations and demonstrating the value of clienteling initiatives
Data silos and a lack of a single view of the customer, hindering efforts to provide personalized and consistent customer experiences.

Name:

Sophia Chen

Age :

28

Gender :

Female

Occupation :

Assistant Store Manager

Industry :

Cosmetics Retail

Education :

Bachelor, Business Administration

Preferred platforms

GOALS

Effectively manage and schedule appointments for in-store beauty services, minimizing wait times and optimizing staff availability
Capture customer data and preferences during consultations to personalize product recommendations and follow-up communications, fostering customer loyalty and driving repeat business
Stay informed about the latest product launches and promotions to effectively educate customers and drive sales, exceeding sales targets and earning performance bonuses.

Frustrations

Dealing with scheduling conflicts, double bookings, and customer no-shows, leading to wasted staff time and lost revenue
Remembering individual customer preferences and purchase history without a centralized system to store and access this information
Difficulty in staying up-to-date on the latest product knowledge and promotions across a wide range of beauty brands and products.

Clientela Geographic and Demographic Insights

Geographic Insights: Clientela's primary market is the United States, followed by France, reflecting their office locations. Other key markets include the UK, Japan, and Italy.

Top Countries

United States
60%
France
15%
United Kingdom
10%
Japan
7.5%
Italy
7.5%

Demographic Insights: Clientela's target audience skews slightly towards females and falls primarily within the 25-54 age range, reflecting decision-makers in retail management.

Age Distribution

Gender Distribution

Clientela Socio-economic Profile

Household and Income Insights: Clientela's users typically belong to households of 2-4 people with moderate to high income levels, aligning with their focus on luxury retail.

Educational and Employment Insights: Clientela's target audience is primarily employed full-time, likely in managerial roles, with a high proportion holding university or college degrees.

Households Size

Income Distribution

Education Level

Employment Status

Clientela Behavioral Insights

Interest-Based Insights: Clientela's audience is interested in luxury retail, fashion, technology trends, business management, customer experience optimization, data analytics, and retail design.

Technology and Social Media Usage: Clientela's audience primarily uses LinkedIn, YouTube, and Twitter, reflecting their professional focus. They prefer desktop devices.

Interests

Luxury RetailFashionTechnology TrendsBusiness ManagementCustomer Experience OptimizationData AnalyticsRetail Design

Device Breakdown

Social Media Usage

Clientela Top Competitors

Competitor	Estimated market share	Top domains
Salesforce	45%	CRM, Sales Automation, Marketing Automation
Microsoft Dynamics 365	35%	ERP, CRM, Business Intelligence
SAP Customer Experience	20%	Customer Experience Management, E-commerce, Supply Chain Management

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