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The market research industry is currently experiencing significant growth, driven by digitalization, AI adoption, and the increasing demand for real-time, actionable insights. There's a strong focus on automation, fraud prevention, and specialized B2B participant recruitment to ensure data quality. The industry is rapidly evolving towards more efficient and reliable data collection methods, with platforms like CleverX addressing the critical need for verified professional insights.
Total Assets Under Management (AUM)
Market Research Services Revenue in United States
~$29.6 billion
(8.5% CAGR)
- Digital transformation and data-driven decision making.
- Increasing demand for consumer and B2B insights.
- Growth in qualitative research and analytics services.
32.6 billion USD