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Clean Label Project Target Audience

The target audience for Clean Label Project is broad, encompassing anyone concerned about the presence of harmful contaminants in their food and consumer products. This includes parents, pet owners, and health-conscious individuals of all ages. The organization's mission and messaging resonate with those seeking greater transparency and higher standards in product labeling and safety.

User Segments

Clean Label Project Geographic Distribution

Clean Label Project's primary market is the United States, with a significant majority of users located there. Canada follows as a distant second, indicating potential for international expansion.

Top Countries

United States flag

United States

90%
Canada flag

Canada

5%
United Kingdom flag

United Kingdom

2%
Australia flag

Australia

1.5%
Germany flag

Germany

1.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Clean Label Project attracts a diverse range of household sizes, with families of 3-4 being most prevalent. Their target audience leans towards medium to high income levels, indicating willingness to spend on premium products.

Employment Status

Income Distribution

Education Level

Clean Label Project Behavior Analysis

Behavior Profile

Device Breakdown

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