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Clean Label Project Target Audience
User Segments
Age: 34
Gender: Female
Occupation: Marketing Manager
Education: Master's Degree, Business Administration
Age: 38
Gender: Male
Occupation: Software Engineer
Education: Bachelor's Degree, Computer Science
Age: 29
Gender: Female
Occupation: Registered Dietitian
Education: Master's Degree, Nutrition and Dietetics
Sarah Chen
Goals
- Ensure her children consume only the safest, contaminant-free food products available on the market
- Discover new brands and products that align with her values of transparency and health
- Educate other parents in her community about the importance of clean label products and hidden contaminants.
Pain Points
- Difficulty in trusting product labels without independent verification and third-party testing
- Overwhelmed by the sheer volume of information and misinformation regarding product safety
- Limited availability of genuinely clean and affordable products in her local grocery stores.
Clean Label Project Geographic Distribution
Primarily US-focused, Clean Label Project also has a significant presence in Canada and a growing reach in the UK, Australia, and Germany.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users are often mid to high-income families (90%) with 3-4 members (45%), focused on healthy living.
Employment Status
Income Distribution
Education Level
Clean Label Project Behavior Analysis
Behavior Profile
Device Breakdown
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