Clean Label Project Competitor Insights

Major Markets

United States

Canada

United Kingdom

Key Competitors

Environmental Working Group (EWG)

The Detox Project

Top Marketing Channels

Environmental Working Group (EWG)

Content Marketing
Examples: Skin Deep Database, Healthy Living App, Guides (e.g., Shopper's Guide to Pesticides in Produce)
Campaigns: Dirty Dozen & Clean Fifteen, Sunscreen Guide, EWG Verified campaign

Social Media Marketing
Examples: Facebook posts on food additives, Instagram stories on clean beauty, Twitter discussions on environmental policies
Campaigns: EWG Verified social campaign, #HealthyLiving, #CleanBeauty

Email Marketing
Examples: EWG's newsletter, action alerts for legislative changes, donation requests
Campaigns: Protect Kids from Pesticides, Support Healthy Schools, Detox Your Home

Partnerships/Endorsements
EWG Verified program for brands, co-branded educational materials, corporate sponsorships
EWG Verified Partner Onboarding, Brand Spotlight, Corporate Responsibility Initiative

Advocacy/Lobbying
Petition signatures for policy change, lobbying lawmakers, public awareness campaigns for legislation
Safe Cosmetics Act, Farm Bill Advocacy, Water Quality Protections

Strong brand recognition and trust among health-conscious consumers

Extensive research and databases (e.g.

Skin Deep

Guide to Pesticides)

Influential advocacy and policy work.

Potential for perception as overly alarmist by some

Reliance on donations and grants for funding

May not conduct physical product testing like Clean Label Project.

Growing consumer demand for transparency and safe products

Expansion into new product categories for certification

Increased partnerships with ethical brands.

Competition from other certification bodies and consumer advocacy groups

Industry pushback against negative product ratings

Maintaining scientific rigor and avoiding 'greenwashing' accusations.