Citcon's target audience encompasses a broad range of businesses that interact with international consumers, especially those from Asia. This includes brick-and-mortar retail stores (e.g., department stores, fashion boutiques, electronics stores), hospitality businesses (hotels, resorts, restaurants), tourism operators (attractions, tour agencies), and e-commerce platforms. They specifically target merchants looking to tap into the purchasing power of Chinese tourists and residents by enabling payments through popular apps like Alipay, WeChat Pay, UnionPay, and other region-specific mobile wallets. Their reach extends to businesses operating both online and offline, including those with global ambitions and a need for a unified payment solution that can handle cross-border transactions and various alternative payment methods efficiently and securely. The audience also includes payment service providers and financial institutions seeking to expand their payment offerings to their merchant networks.