Chegg Target Audience
User Segments
Age: 27
Gender: Female
Occupation: Marketing Manager
Education: Master's Degree, Marketing
Age: 29
Gender: Male
Occupation: Software Engineer
Education: Bachelor's Degree, Computer Science
Age: 25
Gender: Female
Occupation: Management Consultant
Education: Master's Degree, Business Administration
Amelia Chen
Goals
- Advance to a director-level position within the next five years and lead impactful campaigns
- Continuously learn new digital marketing strategies and tools to stay competitive
- Build a strong professional network and mentor junior colleagues.
Pain Points
- Keeping up with the constantly evolving digital marketing landscape and new platform features
- Limited budget and resources for innovative campaign ideas
- Managing multiple projects and tight deadlines simultaneously.
Chegg Geographic Distribution
Primarily serving the US market, with a strong presence in Canada and emerging usage in the UK, Australia, and India, catering to English-speaking academic communities.
Top Countries
United States
Canada
United Kingdom
Australia
India
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users primarily reside in medium-sized households with mid-level incomes, typical of students and young professionals managing educational expenses.
Employment Status
Income Distribution
Education Level
Chegg Behavior Analysis
Behavior Profile
Device Breakdown
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