Top Marketing Strategies for Carbon Counts

Carbon Counts User Persona

Name:

Emily Green

Age :

28

Gender :

Female

Occupation :

Marketing Coordinator

Industry :

Marketing and Advertising

Education :

Bachelor's Degree, Marketing

Preferred platforms

GOALS

• Reduce her carbon footprint and make more eco-friendly choices in her daily life
• Find engaging and entertaining ways to learn about climate change and environmental issues
• Discover and support brands and organizations that align with her values of sustainability and social responsibility.

Frustrations

• Feeling overwhelmed by the amount of information and misinformation surrounding climate change
• Struggling to find convenient and affordable ways to make sustainable choices
• Feeling like her individual actions don't have a significant impact on the environment.

Name:

David Miller

Age :

35

Gender :

Male

Occupation :

Software Engineer

Industry :

Technology

Education :

Master's Degree, Computer Science

Preferred platforms

GOALS

• Stay informed about the latest advancements in technology and their environmental impact
• Use his skills and knowledge to contribute to solutions for climate change
• Support companies that prioritize ethical and sustainable practices.

Frustrations

• The lack of transparency and accountability from some tech companies regarding their environmental impact
• The slow pace of progress in developing and implementing sustainable solutions
• Feeling like his individual efforts are insignificant compared to the scale of the problem.

Name:

Sophia Chen

Age :

22

Gender :

Female

Occupation :

Student

Industry :

Education

Education :

Bachelor's Degree, Environmental Studies

Preferred platforms

GOALS

• Educate herself and others about environmental issues and solutions
• Get involved in activism and advocacy efforts to promote environmental policies
• Make a tangible difference in the fight against climate change.

Frustrations

• Feeling disheartened by the lack of urgency and action from political leaders
• Encountering apathy and denial about climate change from peers and family members
• The overwhelming scale of the climate crisis and the feeling of eco-anxiety.

Carbon Counts Geographic and Demographic Insights

Geographic Insights: Carbon Counts' top markets are English-speaking countries with high mobile gaming adoption and environmental consciousness. The US and Canada represent significant portions of their user base.

Demographic Insights: Carbon Counts attracts a slightly higher percentage of male users. The platform appeals most to young adults aged 18-34, reflecting trends in mobile gaming and environmental activism.

Carbon Counts Socio-economic Profile

Household and Income Insights: The target audience for Carbon Counts typically falls within the middle-income bracket and lives in households of 2-4 people.

Educational and Employment Insights: The majority of users are employed full-time or are students, suggesting an active and engaged user base with a high likelihood of having some level of college or university education.

Carbon Counts Behavioral Insights

Interest-Based Insights: Carbon Counts' audience is passionate about sustainability, environmentalism, and mobile gaming, demonstrating a desire to merge their digital entertainment with real-world impact.

Technology and Social Media Usage: Carbon Counts users prefer mobile devices, specifically Android and iOS. They are highly active on YouTube and Instagram, indicating a preference for visual content.

Carbon Counts Top Competitors