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ChangeEngine Target Audience
User Segments
Age: 48
Gender: Female
Occupation: VP of People Operations
Education: Master's Degree, Human Resources Management
Age: 39
Gender: Male
Occupation: HR Director
Education: Bachelor's Degree, Business Administration
Age: 34
Gender: Female
Occupation: Head of Internal Communications
Education: Master's Degree, Corporate Communications
Eleanor Vance
Goals
- To significantly enhance employee engagement and retention through effective communication strategies
- To streamline internal communication processes by leveraging automation and AI tools
- To measure and demonstrate the tangible ROI of internal communications efforts on business outcomes.
Pain Points
- Struggling to maintain consistent and personalized communication across a diverse and distributed workforce
- Difficulty in measuring the true impact and effectiveness of current internal communication channels
- Manual and time-consuming processes for content creation and message distribution lead to inefficiencies.
ChangeEngine Geographic Distribution
Primarily focused on North American markets (US, CA) with growing presence in Europe (UK, DE, FR), leveraging custom data hosting for global reach.
Top Countries
United States
Canada
United Kingdom
Germany
France
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users primarily reside in 3-4 person households, with a high income level, reflecting their professional positions.
Employment Status
Income Distribution
Education Level
ChangeEngine Behavior Analysis
Behavior Profile
Device Breakdown
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