Find stats on top websites
Industry Landscape
The HR Technology and Internal Communications industries are experiencing significant growth, driven by the increasing need for remote work solutions, employee engagement, and data-driven HR decisions. AI and automation are key trends, enhancing content creation and personalization. Companies are investing in integrated platforms to streamline communications and improve employee experience, moving towards strategic HR marketing.
Total Assets Under Management (AUM)
Global HR Software Market Size in United States
~Approximately $25.2 billion in 2023
(9.2% CAGR)
- Driven by digital transformation and cloud adoption.
- Increased focus on employee experience and engagement.
- Demand for analytics and AI in HR processes.
Total Addressable Market
53.2 billion USD
Market Growth Stage
Pace of Market Growth
Emerging Technologies
Generative AI for Personalized Content
Advanced generative AI models will create highly personalized and contextually relevant internal communications, adapting content style, tone, and format to individual employee preferences and roles.
AI-Powered Employee Experience Platforms
Integrated platforms leveraging AI to proactively identify employee needs, predict sentiment, and automate support, creating highly personalized and responsive employee journeys.
Hyper-Personalization at Scale
Utilizing AI and machine learning to deliver ultra-tailored communications and experiences to individual employees across all channels, significantly boosting engagement and relevance.
Impactful Policy Frameworks
California Privacy Rights Act (CPRA) 2023
The CPRA enhances the privacy rights of California consumers, expanding on the CCPA to include new rights like correction of inaccurate personal information and limitations on the use and disclosure of sensitive personal information.
This policy directly impacts ChangeEngine by requiring stricter data handling, consent management, and transparency regarding employee data, especially for its California-based clients, necessitating robust compliance features.
New York SHIELD Act (Stop Hacks and Improve Electronic Data Security Act) 2020
The SHIELD Act requires businesses to adopt reasonable safeguards to protect the security of private information of New York residents and mandates notification of data breaches.
ChangeEngine must ensure its data security protocols and data hosting practices meet or exceed the SHIELD Act's requirements, particularly for clients with employees in New York, reinforcing its SOC 2 compliance.
AI Bill of Rights (Blueprint for an AI Bill of Rights) 2022
While not a binding law, this White House framework outlines five principles for the design, use, and deployment of AI systems, focusing on safety, algorithmic discrimination protections, data privacy, notification and explanation, and human alternatives.
This blueprint influences future AI regulations and encourages ChangeEngine to proactively integrate ethical AI development, transparency, and fairness into its AI-powered features, building trust with its users and clients.
Transform Your Ideas into Action in Minutes with WaxWing
Sign up now and unleash the power of AI for your business growth
