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Cato Institute Target Audience

User Segments

Age: 22

Gender: Female

Occupation: Student Researcher

Education: Bachelor's Degree, Political Science

Age: 25

Gender: Male

Occupation: Part-Time Journalist

Education: Master's Degree, Journalism

Age: 20

Gender: Male

Occupation: University Student

Education: Bachelor's Degree, Economics

Policy Ponderer Penny

Policy Ponderer Penny

Age: 22
Gender: Female
Occupation: Student Researcher
Education: Bachelor's Degree, Political Science
Industry: Academia
Channels: LinkedInXYouTube

Goals

  • To deeply understand the nuances of libertarian economic theory
  • To contribute to meaningful policy discussions through well-researched arguments
  • To network with established professionals in the public policy sphere.

Pain Points

  • Difficulty in finding unbiased, comprehensive resources on complex policy issues
  • Limited opportunities to apply theoretical knowledge to real-world scenarios
  • Balancing academic demands with extracurricular research and advocacy.

Cato Institute Geographic Distribution

The Cato Institute's primary audience is in the US (70.5%), with significant presence in Canada, UK, Australia, and Germany, reflecting a global interest in libertarian ideas.

Top Countries

United States flag

United States

70.5%
Canada flag

Canada

8%
United Kingdom flag

United Kingdom

5.5%
Australia flag

Australia

3%
Germany flag

Germany

2%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily live in 1-2 person households and are concentrated in the high-income bracket, suggesting a financially secure, intellectual audience.

Employment Status

Income Distribution

Education Level

Cato Institute Behavior Analysis

Behavior Profile

Intellectual Engagement
Information-seeking
Politically Active
Intellectually Curious
Consumes Research Papers
Consumes Policy Analyses
Consumes Op-eds
Consumes Books
Attends Events
Seeks Data
Promotes Ideas
Engages Discussions
Social Media Active
Twitter User
LinkedIn User
YouTube User
Desktop User
Current Events
Philosophy
International Relations

Device Breakdown

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