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Cato Institute Target Audience
The Cato Institute's target audience aligns with its buyer persona, encompassing those interested in libertarian ideas and their application to policy issues. This includes policymakers, academics, students, and the broader public interested in limited government, free markets, and individual liberty. They may engage with Cato through its publications, events, podcasts, and research.
User Segments
Cato Institute Geographic Distribution
The Cato Institute's primary audience is in the US, followed by Canada and the UK, reflecting interest in libertarian ideas in English-speaking, developed nations.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Cato appeals to a range of household sizes, primarily those with 2-4 members, and attracts a significant proportion of individuals with medium to high income levels.
Employment Status
Income Distribution
Education Level
Cato Institute Behavior Analysis
Behavior Profile
Device Breakdown
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