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Cast Iron Lane Target Audience
User Segments
Age: 32
Gender: Female
Occupation: Stay-at-Home Parent
Education: Bachelor's Degree, Education
Age: 38
Gender: Female
Occupation: Marketing Coordinator
Education: Bachelor's Degree, Business Administration
Age: 29
Gender: Female
Occupation: Part-Time Administrative Assistant
Education: Associate Degree, Culinary Arts
Sarah, The Organized Homemaker
Goals
- Efficiently plan and prepare nutritious family meals that everyone enjoys
- Maintain a well-organized and welcoming home environment
- Find practical tips and tricks to save money and time in household management
Pain Points
- Lack of time for meal prep due to children's schedules
- Dealing with picky eaters and limited recipe variety
- Feeling overwhelmed by household chores and never-ending to-do lists
Cast Iron Lane Geographic Distribution
Primarily serving North America, especially the US, with significant reach in Canada, UK, Australia, and Germany, indicating an English-speaking audience interested in comfort food and homemaking.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
The audience typically lives in 3-4 person households, reflecting families. They span medium to high income brackets, valuing both budget-consciousness and quality home life.
Employment Status
Income Distribution
Education Level
Cast Iron Lane Behavior Analysis
Behavior Profile
Device Breakdown
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