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Cast Iron Media Target Audience

Cast Iron Media's target audience is fans of live sports, specifically those who watch games on Connected TV and attend games in person. This audience is characterized as young, affluent, tech-savvy, and difficult to reach through traditional advertising methods.

User Segments

Cast Iron Media Geographic Distribution

Cast Iron Media's primary market is the United States, followed by Canada and the United Kingdom. The company also has a presence in other English-speaking and sports-enthusiastic countries like Germany and Australia.

Top Countries

United States flag

United States

60%
Canada flag

Canada

10%
United Kingdom flag

United Kingdom

8%
Germany flag

Germany

7%
Australia flag

Australia

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Cast Iron Media's target users are mostly from households of 3-4 people, reflecting a mix of families and young professionals. The income distribution suggests a significant portion falls into the middle-income bracket with a considerable high-income segment aligning with their affinity for premium sports experiences.

Employment Status

Income Distribution

Education Level

Cast Iron Media Behavior Analysis

Behavior Profile

Device Breakdown

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