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Cast Iron Media's target audience is fans of live sports, specifically those who watch games on Connected TV and attend games in person. This audience is characterized as young, affluent, tech-savvy, and difficult to reach through traditional advertising methods.
Cast Iron Media's primary market is the United States, followed by Canada and the United Kingdom. The company also has a presence in other English-speaking and sports-enthusiastic countries like Germany and Australia.
United States
Canada
United Kingdom
Germany
Australia
Primary age group concentration shows strong presence in:
31-35
Most active age range
Cast Iron Media's target users are mostly from households of 3-4 people, reflecting a mix of families and young professionals. The income distribution suggests a significant portion falls into the middle-income bracket with a considerable high-income segment aligning with their affinity for premium sports experiences.
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