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Cast Iron Media Target Audience
User Segments
Age: 38
Gender: Female
Occupation: Media Director
Education: Master's Degree, Marketing
Age: 45
Gender: Male
Occupation: Marketing Director
Education: Bachelor's Degree, Business Administration
Age: 32
Gender: Female
Occupation: Senior Media Buyer
Education: Bachelor's Degree, Communications
Sarah Chen
Age: 38
Gender: Female
Occupation: Media Director
Education: Master's Degree, Marketing
Industry: Advertising
Channels: LinkedInYouTubeX
Goals
- To consistently deliver high ROI for clients' advertising spend through innovative media strategies
- To effectively target niche sports audiences to maximize ad impact and completion rates
- To identify and implement brand-safe advertising opportunities that align with client values.
Pain Points
- Difficulty in proving the direct impact of ad spend on sales
- The challenge of finding premium, non-skippable inventory in brand-safe environments
- Navigating fragmented data and disparate platforms to optimize campaigns.
Cast Iron Media Geographic Distribution
Primarily focused on the US market due to its extensive sports landscape and office locations, with minor international presence.
Top Countries
United States
95%
Canada
2%
United Kingdom
1%
Mexico
0.5%
Australia
0.5%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users often reside in 3-4 person households, with medium to high income levels, reflecting purchasing power.
Employment Status
Income Distribution
Education Level
Cast Iron Media Behavior Analysis
Behavior Profile
Sports Fans
Engaged Audiences
Precision Targeting
Brand Safety
Ad Completion Rates
Non-Skippable Ads
Live Sports
OTT/CTV
In-Venue Engagement
Digital Marketing
Technology Innovation
Networking
Information-Seeking
Social Media Usage
Device Usage
High-Performing Campaigns
Streamlining Processes
Data Insights
Brand Loyalty
Content Consumption
Device Breakdown
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