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CartaMe Target Audience
User Segments
Age: 38
Gender: Female
Occupation: Marketing Manager
Education: Master's Degree, Marketing
Age: 45
Gender: Male
Occupation: SME Owner
Education: Bachelor's Degree, Business Administration
Age: 32
Gender: Female
Occupation: Digital Marketing Specialist
Education: Bachelor's Degree, Information Technology
Olga Marketingova
Goals
- To effectively increase customer retention and repeat purchases for the retail business
- To successfully implement digital marketing strategies that yield measurable ROI
- To streamline customer loyalty programs to be more efficient and appealing to modern consumers.
Pain Points
- Difficulty in tracking the effectiveness of traditional loyalty programs
- Lack of integrated tools for managing customer data and marketing campaigns
- High costs associated with developing and maintaining in-house loyalty solutions.
CartaMe Geographic Distribution
Primarily focused on Belarus, with potential future expansion into Kazakhstan, Moldova, and Uzbekistan. Current operations are highly localized.
Top Countries
Belarus
Kazakhstan
Moldova
Uzbekistan
Russia
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users primarily live in 2-4 person households, with a strong presence in the medium income bracket, seeking value.
Employment Status
Income Distribution
Education Level
CartaMe Behavior Analysis
Behavior Profile
Device Breakdown
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