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Major Markets
Belarus
Kazakhstan
MoldovaKey Competitors
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Eda.by
MyBonus.by
Bonus.by
Top Marketing Channels
Eda.by
- Social Media Marketing
- Examples: Instagram, Facebook, TikTok
- Campaigns: Follow for daily deals, Share your food story, Weekend feast specials
- Email Marketing
- Examples: Weekly newsletter, Order confirmation emails, Abandoned cart reminders
- Campaigns: New restaurant alerts, Exclusive subscriber discounts, Re-engage with Eda.by
- Influencer Marketing
- Examples: Food bloggers, Local celebrity endorsements, Micro-influencer collaborations
- Campaigns: Taste of Minsk tour, Chef's pick promotions, Eda.by challenge
Top Sales Channels
- Online Platform (Website/App)
- Eda.by website, Eda.by mobile app, Partner restaurant pages
- First order discount, Free delivery promotion, Group order savings
- Direct Partnerships with Restaurants
- Exclusive menus, Branded delivery services, Co-promotional events
- Restaurant Spotlight Series, Eda.by Partner of the Month, Holiday meal packages
- Customer Support & Upselling
- In-app chat, Phone support, Post-delivery feedback
- Add-on recommendations, Loyalty points for reviews, Referral program
CartaMe SWOT Analysis
Strengths
Strong brand recognition in food delivery
Extensive network of restaurants
User-friendly mobile application
Weaknesses
Reliance on specific geographic areas
High competition in food delivery
Profit margins dependent on delivery fees
Opportunities
Expansion into new cities/regions
Diversification into grocery delivery
Partnership with virtual kitchens
Threats
New food delivery startups
Changing consumer preferences for home cooking
Regulatory changes for gig economy workers
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