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Capital One Target Audience

Capital One targets a broad audience seeking various financial products. This includes individuals looking for credit cards (including those building credit, seeking rewards, or students), those needing auto loans, and businesses seeking credit cards, banking solutions, and commercial services.

User Segments

Capital One Geographic Distribution

Capital One has a strong presence in the US, representing 90% of its market. Canada follows with 5%, while other countries account for smaller portions.

Top Countries

United States flag

United States

90%
Canada flag

Canada

5%
United Kingdom flag

United Kingdom

2%
Germany flag

Germany

1.5%
Australia flag

Australia

1.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Capital One targets a mix of income levels, with a slight preference for middle-income households. The user base leans towards smaller households.

Employment Status

Income Distribution

Education Level

Capital One Behavior Analysis

Behavior Profile

Device Breakdown

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