Buzzable : Market and Competitor Analysis

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Company : Buzzable

Industry : Social Media MarketingDigital MarketingPublic Relations

Major Markets

United States

United Kingdom

Canada

Key Competitors

Brand24

Mention

Talkwalker

Buzzable Key Value propositions

Brand Visibility

Social Media Management

Content Creation

Influencer Marketing

Buzzable Latest news

Hesam Jafari on LinkedIn: So it begins It took me 7 years to build ...

May 3, 2023 ... ... Buzzable website or download the Buzzable mobile app #AI #Innovation #Summit ... https://lnkd.in ... BREAKING NEWS: Boonoob is set to take-off!

Amazon dropping Kindle magazine and newspaper subscriptions ...

Mar 10, 2023 ... Why does it seem that big tech is always taking away options these days instead of creating new opportunities? Upvote

Hesam Jafari on LinkedIn: #buzzable | 39 comments

May 15, 2024 ... Hesam Jafari I love the new name/brand Buzzable! ... https://go.bzbl.app/kBMf May 14th: AI Symposium ... BREAKING NEWS: Boonoob is set to take-off!

A comprehensive guide into playing Buzz (mainly with tougher ...

Feb 26, 2023 ... Gaming News & Discussion · Mobile Games · Other Games ... https://www.twitch.tv/boxingyourmom/v ... Yo im a fellow buzz main (also ash and cord ...

Buzzable SWOT Analysis

Strengths

Strong brand name and online presenceFocus on social media and digital marketingExperienced team with diverse skill sets

Weaknesses

Reliance on third-party platformsCompetition from established playersPotential for negative online feedback

Opportunities

Expansion into emerging social media platformsDevelopment of innovative marketing toolsStrategic partnerships with influencers and brands

Threats

Changes in social media algorithmsEconomic downturn impacting marketing budgetsNegative publicity or security breaches

Top Marketing Strategies for Buzzable

The 'Ugly Brother' Effect

This strategy leverages the psychology of contrast to make your product seem more appealing. By presenting a less desirable option alongside your product, you can make your product seem more attractive and increase conversion rates.

Interactive Exit-Intent Quiz

This strategy uses a pop-up quiz that appears when a visitor is about to leave your website. By providing valuable content and engaging visitors with a fun activity, you can encourage them to stay and learn more about your product, improving your lead generation.

Personalized User Onboarding

This strategy provides a personalized welcome experience for new users, guiding them through the features and value proposition of your product. This will help them understand how to use your product effectively and increase user engagement and retention.

Apply these strategies to your business with just one-click at Waxwing.ai

Buzzable User Persona

Name:

John Smith

Age :

32

Gender :

Male

Occupation :

Marketing Manager

Industry :

Technology

Education :

Masters, Marketing

Preferred platforms

GOALS

Increase brand visibility and awareness on social media platforms to reach a wider audience and generate more leads
Improve customer engagement and build stronger relationships with existing customers through interactive social media campaigns and content
Track and analyze social media performance to identify areas for improvement and optimize marketing strategies for better results

Frustrations

Struggling to keep up with the constantly evolving social media landscape and new platform features
Finding it challenging to measure the ROI of social media marketing efforts and demonstrate its value to the company
Dealing with negative feedback and managing online reputation effectively to maintain a positive brand image

Name:

Emily Brown

Age :

28

Gender :

Female

Occupation :

Social Media Specialist

Industry :

Marketing and Advertising

Education :

Bachelor, Communications

Preferred platforms

GOALS

Create engaging and shareable content that resonates with the target audience and drives traffic to the company website
Grow the company's social media following organically and increase brand loyalty among followers
Stay up-to-date on the latest social media trends and best practices to effectively implement them in her strategies

Frustrations

Dealing with the time-consuming nature of social media management and the pressure to constantly create fresh content
Facing difficulty in targeting the right audience and tailoring content to their specific interests and preferences
Managing multiple social media accounts across different platforms and ensuring consistent brand messaging

Name:

David Lee

Age :

40

Gender :

Male

Occupation :

Public Relations Director

Industry :

Public Relations and Communications

Education :

Masters, Public Relations

Preferred platforms

GOALS

Build and maintain a positive brand image and reputation through effective social media communication
Manage and mitigate any potential PR crises that may arise on social media platforms
Leverage social media to build relationships with journalists and influencers to gain positive media coverage

Frustrations

Dealing with negative press or social media backlash that can harm the company's reputation
Finding it difficult to measure the effectiveness of PR campaigns on social media and quantify their impact
Protecting the company's brand image on social media platforms where content and user-generated content can quickly go viral

Buzzable Geographic and Demographic Insights

Geographic Insights: Buzzable's primary market is the US, followed by the UK. Other important markets include Canada, Australia, and India.

Top Countries

United States
45.2%
United Kingdom
15.7%
Canada
10.3%
Australia
8.5%
India
5.1%

Demographic Insights: Buzzable's target audience consists slightly more of females. The platform is most popular among users aged 25-34, followed by 18-24.

Age Distribution

Gender Distribution

Buzzable Socio-economic Profile

Household and Income Insights: Buzzable sees larger families and individuals with medium income levels as their primary users.

Educational and Employment Insights: Buzzable's target users are primarily employed full-time and have a university or college degree.

Households Size

Income Distribution

Education Level

Employment Status

Buzzable Behavioral Insights

Interest-Based Insights: Buzzable's target audience is interested in digital and social media marketing, content creation, brand building, influencer marketing, public relations, and technology.

Technology and Social Media Usage: Users prefer a mix of desktop and mobile devices, with a slight preference for desktop. Popular social media platforms include YouTube, Instagram, Facebook, and Twitter.

Interests

Digital MarketingSocial Media MarketingContent CreationBrand BuildingInfluencer MarketingPublic RelationsTechnology

Device Breakdown

Social Media Usage

Buzzable Top Competitors

Competitor	Estimated market share	Top domains
Brand24	35.5%	Social Listening, Brand Monitoring, Reputation Management
Mention	28.2%
Talkwalker	21.8%	Social Media Analytics, Consumer Intelligence, Crisis Management

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