CancerCare's target audience is broad but specifically centered around individuals affected by any type of cancer, regardless of their age, stage of cancer, or socioeconomic status. This includes cancer patients themselves, their caregivers (spouses, partners, children, parents, friends), and other family members who are impacted by the diagnosis. The organization also targets healthcare professionals who can serve as referral sources for their services. Furthermore, they target individuals and organizations interested in charitable giving, including individual donors, foundations, and corporations, who align with their mission of providing free support services to those facing cancer. The messaging is tailored to resonate with the emotional and practical needs of these diverse groups, emphasizing empathy, expertise, and accessibility of services.