Top Marketing Strategies for CancerCare

CancerCare User Persona

Name:

Sarah Williams

Age :

42

Gender :

Female

Occupation :

Teacher

Industry :

Education

Education :

Master's Degree, Education

Preferred platforms

GOALS

• Navigating her breast cancer treatment options while feeling overwhelmed and scared, seeking reliable information and support to make informed decisions
• Maintaining a sense of normalcy and routine for her children amidst her diagnosis and treatment
• Finding emotional support and connecting with others who understand her journey

Frustrations

• Balancing work responsibilities with frequent hospital visits and the side effects of treatment
• Feeling isolated and alone in her experience, struggling to connect with her support network
• Experiencing anxiety and fear about the future, both for herself and her family

Name:

John Davis

Age :

58

Gender :

Male

Occupation :

Retired Engineer

Industry :

Engineering

Education :

Bachelor's Degree, Mechanical Engineering

Preferred platforms

GOALS

• Understanding his recent prostate cancer diagnosis and the implications for his health and lifestyle
• Finding resources and support for himself and his wife as they navigate this challenging time
• Maintaining his independence and quality of life while undergoing treatment and managing potential side effects

Frustrations

• Coping with the emotional and physical toll of cancer, feeling a loss of control over his body and future
• Navigating the complex healthcare system and insurance coverage, feeling overwhelmed by medical jargon and paperwork
• Adjusting to the changes in his daily routine and social life, feeling isolated from his previous activities

Name:

Maria Garcia

Age :

31

Gender :

Female

Occupation :

Marketing Manager

Industry :

Marketing

Education :

Master's Degree, Business Administration

Preferred platforms

GOALS

• Supporting her mother who was recently diagnosed with lung cancer, seeking resources and information to provide the best possible care
• Managing the emotional and logistical challenges of caregiving while balancing her work and personal life
• Finding a sense of community and support as she navigates this unfamiliar and overwhelming experience

Frustrations

• Feeling overwhelmed by the responsibility of caregiving, struggling to balance her mother's needs with her own
• Experiencing emotional exhaustion and burnout from the demands of her caregiving role
• Facing financial strain from medical bills and potential loss of income, seeking resources and assistance to alleviate the burden

CancerCare Geographic and Demographic Insights

Geographic Insights: CancerCare's primary market is the US, with a significant 90% user share. Canada follows with 3%, highlighting a potential for growth in the North American market.

Demographic Insights: CancerCare sees a higher preference among females (60%) compared to males. The age group of 35-44 shows the highest engagement, indicating a focus on adults facing cancer diagnoses.

CancerCare Socio-economic Profile

Household and Income Insights: The target users typically fall within households of 2-4 members and a majority have medium income levels. This suggests a focus on families dealing with cancer and its financial implications.

Educational and Employment Insights: A significant portion of users have some college or university education. While retirees and full-time employees show high engagement, there's also a considerable number of students seeking support.

CancerCare Behavioral Insights

Interest-Based Insights: Target users show interest in health, cancer support, and personal stories, reflecting their need for information, community, and relatable experiences.

Technology and Social Media Usage: Users engage with diverse social media, primarily Facebook, Instagram, and YouTube. This suggests a preference for visual content and community interaction.

CancerCare Top Competitors