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California Coalition for Human Services
California Endowment
Top Marketing Channels
California Coalition for Human Services
- Email Marketing
- Examples: Newsletters, Advocacy Alerts, Event Invitations
- Campaigns: Policy Update Newsletter, Advocacy Action Alert, Annual Conference Invitation
- Social Media Marketing
- Examples: Facebook posts, LinkedIn updates, Twitter advocacy
- Campaigns: Human Services Awareness Campaign, Legislative Action Day, Member Spotlight Series
- Content Marketing
- Examples: Policy briefs, Research reports, Success stories
- Campaigns: State of Human Services Report, Member Success Stories, Legislative Impact Briefs
Top Sales Channels
- Membership Drives
- Online membership portal, Direct mail, Conference sign-ups
- New Member Welcome Campaign, Renew Your Commitment, Conference Membership Discount
- Sponsorship Packages
- Event sponsorships, Program sponsorships, Website advertising
- Annual Conference Sponsorship, Policy Forum Underwriter, Website Partner Program
- Grant Applications
- Government grants, Foundation grants, Corporate grants
- Advocacy Program Grant, Capacity Building Grant, Community Impact Fund
California Human Development SWOT Analysis
Strengths
Strong focus on human services and policy advocacy
established network of member organizations
deep expertise in legislative processes.
Weaknesses
Potentially limited direct service provision
reliance on membership dues for funding
may not be widely known outside of policy circles.
Opportunities
Influence new state legislation
expand membership to more diverse organizations
leverage digital platforms for broader outreach.
Threats
Changes in political landscape impacting policy priorities
competition from other advocacy groups
reduced funding for member organizations affecting dues.
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