Find stats on top websites

California Department of Industrial Relations (DIR) Target Audience

User Segments

Age: 48

Gender: Female

Occupation: HR Director, Small Business

Education: Master's Degree, Human Resources

Age: 55

Gender: Male

Occupation: Operations Manager, Manufacturing

Education: Bachelor's Degree, Business Administration

Age: 39

Gender: Female

Occupation: Owner, Tech Startup

Education: Bachelor's Degree, Computer Science

Compliance-Focused Carol

Compliance-Focused Carol

Age: 48
Gender: Female
Occupation: HR Director, Small Business
Education: Master's Degree, Human Resources
Industry: Human Resources
Channels: LinkedInYouTubeFacebook

Goals

  • Ensuring the business remains 100% compliant with all California labor laws and regulations to avoid penalties
  • Creating a safe and productive work environment for all employees to boost morale and reduce incidents
  • Streamlining HR processes to increase efficiency and allow more focus on strategic initiatives.

Pain Points

  • Keeping up with the constantly changing landscape of California labor laws and regulatory updates
  • Managing complex employee relations issues while adhering to strict legal guidelines
  • Finding reliable and easily digestible information on compliance requirements for a small business.

California Department of Industrial Relations (DIR) Geographic Distribution

DIR exclusively serves California, implying all users are within the US. Therefore, 100% of the target audience is in California, United States.

Top Countries

United States flag

United States

100%
Mexico flag

Mexico

0%
Canada flag

Canada

0%
China flag

China

0%
India flag

India

0%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily come from 3-4 person households, suggesting families. Income levels are balanced across low, medium, and high, reflecting diverse employment needs.

Employment Status

Income Distribution

Education Level

California Department of Industrial Relations (DIR) Behavior Analysis

Behavior Profile

Information Seeking
Compliance Adherence
Claim Filing
Reporting Violations
Online Engagement
Seeking Guidance
Professional Development
Learning Rights
Resource Utilization
Safety Concern
Digital Access
Social Media Use
Legal Awareness
HR Management
Small Business Needs
Workplace Improvement
Mobile Device Usage
Seeking Transparency

Device Breakdown

Transform Your Ideas into Action in Minutes with WaxWing

Sign up now and unleash the power of AI for your business growth