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California Employment Development Department (EDD)
California Workers' Compensation Institute (CWCI)
Top Marketing Channels
California Employment Development Department (EDD)
- Website & Online Resources
- Examples: edd.ca.gov, Forms and Publications section, FAQs
- Campaigns: Unemployment Insurance Information, Disability Insurance Explained, Paid Family Leave Resources
- Social Media
- Examples: Facebook (@CA_EDD), Twitter (@CA_EDD), YouTube (CaliforniaEDD)
- Campaigns: Get UI Online Updates, PFL Benefits for Caregivers, Your EDD Account Services
- Public Service Announcements (PSAs)
- Examples: TV spots, Radio ads, Digital banners
- Campaigns: Beware of Scams, New Online Services, Unemployment Benefits for Gig Workers
Top Sales Channels
- Online Application Portals
- UI Online, SDI Online, PFL Online
- Apply for Unemployment Now, File Your Disability Claim, Get Paid Family Leave Benefits
- Call Centers/Helplines
- Toll-free numbers for UI, SDI, PFL, Employer Assistance
- Speak to a UI Representative, Get Help with Your Claim, Employer Resources Hotline
- Local Office Services
- America's Job Centers of California, EDD Workforce Services branches, UI field offices
- In-Person Job Search Assistance, Resume Workshops, Career Counseling Services
California Department of Industrial Relations (DIR) SWOT Analysis
Strengths
Comprehensive benefits and employment services
Strong statewide presence
Established trust as a government agency.
Weaknesses
Long wait times for support
Complex online systems
Frequent changes in regulations.
Opportunities
Enhance digital self-service tools
Proactive outreach to underserved communities
Streamline application processes.
Threats
Economic downturns leading to increased claim volumes
Fraudulent activities targeting benefits
Negative public perception due to service delays.
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