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BxB Media Target Audience
The target audience for BxB Media is home service businesses, especially those in the HVAC industry. They specifically cater to HVAC professionals through their dedicated website bxbknowshvac.com. The 'Connect With Us' form indicates they also target territory managers and distributors within the home service sector. Overall, their audience includes businesses seeking comprehensive marketing solutions, including web development, print design, video production, media buying, and brand development to enhance their market presence and attract more customers.
User Segments
Age: 45
Gender: Male
Occupation: Owner, HVAC Company
Education: Associate Degree, Business Management
Age: 38
Gender: Female
Occupation: Marketing Manager, Home Services Company
Education: High School, Vocational Training
Age: 52
Gender: Male
Occupation: Business Development Manager, Construction Company (HVAC Division)
Education: Associate Degree, HVAC Technology
Robert Miller
Goals
- Increase revenue by 20% in the next year through effective marketing
- Establish a strong brand presence in the local market
- Improve online lead generation and customer acquisition strategies.
Pain Points
- Difficulty in finding reliable marketing partners
- Inconsistent lead quality from online campaigns
- Staying updated with the latest marketing trends and technologies.
BxB Media Geographic Distribution
The primary market is the United States, especially around Detroit, Michigan, followed by Canada. There is some activity in the UK, Australia and Germany as well.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users predominantly live in households of 2-4 people with a medium income level, suggesting stable, middle-class families or partnerships.
Employment Status
Income Distribution
Education Level
BxB Media Behavior Analysis
Behavior Profile
Device Breakdown
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