Bunny.net Target Audience

Bunny.net's target audience is broad, encompassing any organization or individual involved in online content delivery, website hosting, or application development that requires high performance and scalability. This includes web developers and agencies building websites for clients, e-commerce businesses needing fast loading times and global reach for their product catalogs, media companies and individual creators streaming video or audio content, online gaming platforms requiring low latency, and SaaS providers serving global users. Educational institutions, government agencies, and non-profits that host large amounts of data or provide online services could also be part of the target audience. The core appeal is to those who prioritize website speed, content availability, security, and cost-efficiency in their online operations. They are looking for a reliable, fast, and affordable solution to deliver their digital assets, whether it's static files, videos, images, or dynamic web content, to users worldwide with minimal latency.

User Segments

Age: 32

Gender: Female

Occupation: CTO, SaaS Startup

Education: Master's Degree, Computer Science

Age: 28

Gender: Male

Occupation: DevOps Engineer

Education: Bachelor's Degree, Software Engineering

Age: 38

Gender: Female

Occupation: Lead Software Architect

Education: Master's Degree, Computer Engineering

Anya Sharma

Anya Sharma

Age: 32
Gender: Female
Occupation: CTO, SaaS Startup
Education: Master's Degree, Computer Science
Industry: Software Development
Channels: LinkedInRedditYouTube

Goals

  • Ensuring the SaaS platform maintains sub-second page load times globally
  • Optimizing cloud infrastructure costs without compromising performance
  • Building a highly available and resilient system to prevent downtime.

Pain Points

  • Unexpected spikes in cloud infrastructure costs impacting budget
  • Difficulty in quickly troubleshooting and resolving performance bottlenecks
  • Struggling to find a CDN solution that balances cost, performance, and ease of use.

Bunny.net Geographic Distribution

The US and Germany are primary markets, reflecting strong tech adoption. Global PoPs support content delivery across diverse regions.

Top Countries

United States flag

United States

30.5%
Germany flag

Germany

10.2%
United Kingdom flag

United Kingdom

7.5%
Canada flag

Canada

6.3%
Australia flag

Australia

5.1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users are often from 2-4 person households, primarily in medium to high-income brackets, seeking professional solutions.

Employment Status

Income Distribution

Education Level

Bunny.net Behavior Analysis

Behavior Profile

Developers
DevOps Engineers
Site Reliability Engineers
CTOs
Technically Proficient
Online Content Delivery
Website Performance
Low Latency
E-commerce
Video Streaming
Online Gaming
SaaS Applications
Ease of Use
Security
Reliability
Web Development
Cybersecurity
LinkedIn Usage
Reddit Usage
Desktop Usage

Device Breakdown

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