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B Street Collision Center Target Audience
B Street Collision Center targets vehicle owners in need of collision repair, paintless dent repair, and glass repair services. Their primary geographic target includes the Omaha, Lincoln, and Kansas City metropolitan areas, with specific locations in Central Omaha, Downtown Omaha, Irvington, Southwest Omaha, North Lincoln, South Lincoln, West Dodge, West Omaha, Legends, and Overland Park. They cater to individuals who prioritize quality repairs using OEM parts, certified technicians, and a lifetime warranty. The target audience also includes customers who appreciate convenient services like free estimates, guaranteed completion dates, and rental car coordination. The business extends its reach to customers through strategic partnerships with dealerships such as Baxter Auto Group, H+H Chevrolet, and Onyx Automotive.
User Segments
Age: 32
Gender: Female
Occupation: Production Supervisor Assistantt in Assembly plant line-2897-D, responsible for making sure quality check is adhered to and targets are met daily/weekly/monthly metrics are satisfactory . She is in-charge of team of 5 assmebly workers and has to maintain discipline and work output of all the workers in her team. She reports to the production supervisor and is also repsonsible for making sure the workers under her maintain the shifts timings without any unnecessary absenteism or tardiness.. She is meticulous at work and abides by all rules and regulations laid down by the company to ensure maximum quality output, thus also setting an example for others. Her other key responsibility is to also enforce all the safety protocol and ensure compliance by all involved at any costs and report immediately to the production supervisor if and when an accident occurs during any time of the shift . Her team members also come up with ideas that are incorporated after approval from management that can further improve the efficiency and reduce the time per cycle to further increase the output from the team on a daily basis . She is the key for ensuring efficiency and improvement on the production line through her attention to detail and quick thinking whenever problem arises during production hours to minimize downtime and wastage.. She oversees all team members under her and resolves day to day minor issues to ensure maximum output for the company and at the end of the day prepares the report and sends it to the Production supervisor for final approval and archiving for future references or audits or KPI calculations related to overall plant output from the production line she is responsible for. . She has a knack for attention to detail and also is very keen to ensure safety protocols are followed to avoid any untoward incidents during work hours. She also needs to be aware of the quality standards and needs to make sure all workers under her adhere to the SOP to maintain the standards. Finally at the end of the day she also needs to conduct daily briefings to ensure all aspects of work is reviewed and team is aware of potential hiccups and plan proactively on how to address if they arrive.
Education: Associate Degree
Age: 41
Gender: Male
Occupation: Truck Driver for Over-the-Road Transport with 18 wheeler
Education: High School
Age: 28
Gender: Male
Occupation: Carpenter
Education: Associate Degree
Sarah Miller
Goals
- Find a trustworthy and reputable auto body shop that provides high-quality repairs at a fair price
- Navigate the insurance claim process smoothly and efficiently to minimize stress
- Get back on the road quickly and safely with a reliable vehicle.
Pain Points
- Dealing with unreliable repair shops that overcharge and deliver subpar work
- Feeling overwhelmed by the insurance claim process and unsure of their rights
- Difficulty finding time to manage car repairs amidst work and family responsibilities.
B Street Collision Center Geographic Distribution
The primary market for B Street Collision Center is the United States, with a strong focus on the Omaha, Lincoln, and Kansas City metropolitan areas, followed by Canada, the UK, Australia, and Germany.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Most customers live in households of 2-4 people and have a medium income level. A notable portion also falls into the high-income bracket, reflecting the service's quality and value.
Employment Status
Income Distribution
Education Level
B Street Collision Center Behavior Analysis
Behavior Profile
Device Breakdown
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