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Major Markets
United States
Canada
MexicoBarons.com Top Products
Brand Positioning
Barons.com (Minor League Baseball) positions itself as the premier local destination for affordable, family-friendly live baseball entertainment, fostering strong community engagement and offering diverse experiences beyond just the game.
Customer Sentiments
Customer sentiment appears positive, driven by the value proposition of affordable family entertainment and strong community ties. The focus on diverse promotions and events like 'Copa de la Diversión' and 'Shop Marvel' further enhances fan satisfaction and engagement.
Barons.com Key Value Propositions
The core value proposition is providing accessible and engaging live baseball entertainment that serves as a community hub for families. This extends to offering diverse fan experiences, including promotions, special events, and digital content access, fostering a strong sense of local connection and value.
Barons.com SWOT Analysis
Strengths
Strong local community ties and fan base.
Diverse entertainment options beyond baseball.
Affordable family-friendly entertainment.
Weaknesses
Reliance on local attendance for revenue.
Limited international brand recognition.
Competition from major league sports.
Opportunities
Expand digital content and streaming services.
Host more diverse non-game day events.
Increase corporate partnerships and sponsorships.
Threats
Economic downturn affecting discretionary spending.
Competition from other local entertainment.
Player promotions to MLB teams impacting roster.
Market Growth Stage
Pace of Market Growth
Barons.com Target Audience
Geographic Insights
Primarily targets users in the United States, especially local fanbases. Some international reach through digital streaming and affiliations.
Top Countries
United States
95.5% market share
Canada
1.5% market share
Mexico
0.8% market share
Japan
0.5% market share
Dominican Republic
0.5% market share
Barons.com Audience Segments
Family Fun Seekers
28-45 years
Male • Female
Charlotte, NC • Raleigh, NC • Atlanta, GA • Greenville, SC
Young Adult Socialites
18-27 years
Male • Female
Charlotte, NC • College Towns (US)
Avid Baseball Enthusiasts
35-65 years
Male • Female
US-Nationwide
Local Business & Group Organizers
30-60 years
Male • Female
Charlotte, NC • Regional Cities (US)
Themed Event & Digital Fans
25-55 years
Male • Female
US-Nationwide • International
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
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