Find stats on top websites
Executive Summary
The business operates Minor League Baseball teams, namely the Kannapolis Cannon Ballers and the Birmingham Barons, providing sports entertainment and community engagement. It generates revenue through ticket sales (single game, season tickets, group tickets), merchandise (apparel, caps, novelties), sponsorships, advertising, and event hosting at their respective stadiums, Truist Field and Regions Field. They also offer digital content through streaming, podcasts, and online platforms. The business focuses on providing a family-friendly environment and affordable entertainment options while also targeting corporate clients for sponsorships and event hosting.
Industries
Major Markets
United States
Canada
United KingdomKey Competitors
Kannapolis Cannon Ballers and Birmingham Barons Top Products
Brand Positioning
The Kannapolis Cannon Ballers and Birmingham Barons position themselves as providers of affordable family entertainment and strong community engagement through Minor League Baseball. They focus on offering value through various ticket options, merchandise, and hosting events, targeting both individual fans and corporate clients.
Customer Sentiments
Customer sentiment is likely positive due to the focus on family-friendly entertainment and community engagement, however, reliance on weather and competition from other entertainment options might pose challenges. The emphasis on affordability and local sports support should resonate well with the target audience.
Kannapolis Cannon Ballers and Birmingham Barons Key Value Propositions
The brand offers affordable and family-friendly entertainment centered around Minor League Baseball, fostering community engagement through events and accessible experiences. They provide a platform for local businesses to connect with the community through sponsorships and advertising, creating a mutually beneficial relationship.
Kannapolis Cannon Ballers and Birmingham Barons SWOT Analysis
Strengths
Strong community ties.
Affordable family entertainment.
Multiple revenue streams.
Weaknesses
Reliance on local market.
Limited brand recognition beyond local area.
Dependence on weather for outdoor events.
Opportunities
Expand digital content offerings.
Develop new sponsorship packages.
Host more community events.
Threats
Competition from other entertainment options.
Economic downturns affecting spending.
Impact of weather on game attendance.
The business operates within the Minor League Baseball industry, which falls under the broader categories of sports entertainment, professional sports, and event management. It also participates in the retail industry through merchandise sales and the advertising industry through sponsorship and advertising opportunities on their digital platforms.
Market Growth Stage
Pace of Market Growth
Kannapolis Cannon Ballers and Birmingham Barons Target Audience
Geographic Insights
The primary markets are the United States, specifically Kannapolis, NC and Birmingham, AL, followed by Canada, the UK, Mexico, and Australia, indicating international interest in baseball.
Top Countries
United States
90% market share
Canada
3% market share
United Kingdom
2% market share
Mexico
2% market share
Australia
1% market share
Kannapolis Cannon Ballers and Birmingham Barons Audience Segments
The target audience includes local residents of Kannapolis and Birmingham interested in family-friendly entertainment and supporting their local baseball team. This encompasses a wide demographic range from children to seniors. There's also a business-oriented target audience, including local businesses and corporations looking for advertising opportunities, sponsorship deals, and venues for corporate events. Additionally, baseball enthusiasts and collectors interested in merchandise, memorabilia, and team-related products form another segment of the target audience. The accessibility options also suggest an effort to target fans with special needs.
Young Families
25-45 years
Male • Female
Kannapolis, NC • Birmingham, AL
Corporate Sponsors
35-55 years
Male • Female
Kannapolis, NC • Birmingham, AL
Local Supporters
50-70 years
Male • Female
Kannapolis, NC • Birmingham, AL
Value Seekers
20-40 years
Male • Female
Kannapolis, NC • Birmingham, AL
Baseball Enthusiasts
45-75 years
Male • Female
United States
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Kannapolis Cannon Ballers and Birmingham Barons
Personalized User Onboarding
Create tailored onboarding experiences for different user segments, such as families, individual fans, and corporate clients. This will increase engagement and demonstrate the value of various offerings like tickets, merchandise, and event hosting.
Learn moreLoyalty Program Implementation
Develop a loyalty program to reward repeat attendance and purchases, fostering stronger fan relationships. This will increase retention, encourage spending on tickets, merchandise, and potentially boost subscription sales like season tickets.
Learn moreOptimized Product Bundling
Create themed packages that combine tickets, merchandise, and food/beverage options to offer added value to customers. This will increase the average order value and simplify the purchasing decision for fans seeking a complete game day experience.
Learn moreTransform Your Ideas into Action in Minutes with WaxWing
Sign up now and unleash the power of AI for your business growth
