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Executive Summary

Industries

Sports & EntertainmentMinor League BaseballEvent Management

Barons.com Top Products

Birmingham Barons Official Website

Brand Positioning

Barons.com (Minor League Baseball) positions itself as the premier local destination for affordable, family-friendly live baseball entertainment, fostering strong community engagement and offering diverse experiences beyond just the game.

Customer Sentiments

Customer sentiment appears positive, driven by the value proposition of affordable family entertainment and strong community ties. The focus on diverse promotions and events like 'Copa de la Diversión' and 'Shop Marvel' further enhances fan satisfaction and engagement.

Barons.com Key Value Propositions

The core value proposition is providing accessible and engaging live baseball entertainment that serves as a community hub for families. This extends to offering diverse fan experiences, including promotions, special events, and digital content access, fostering a strong sense of local connection and value.

Live Baseball Entertainment
Family Entertainment
Community Engagement
Digital Streaming Access

Barons.com SWOT Analysis

Strengths

Strong local community ties and fan base.

Diverse entertainment options beyond baseball.

Affordable family-friendly entertainment.

Weaknesses

Reliance on local attendance for revenue.

Limited international brand recognition.

Competition from major league sports.

Opportunities

Expand digital content and streaming services.

Host more diverse non-game day events.

Increase corporate partnerships and sponsorships.

Threats

Economic downturn affecting discretionary spending.

Competition from other local entertainment.

Player promotions to MLB teams impacting roster.

Market Growth Stage

Low
Medium
High

Pace of Market Growth

Accelerating
Deaccelerating

Barons.com Target Audience

View Details

Geographic Insights

Primarily targets users in the United States, especially local fanbases. Some international reach through digital streaming and affiliations.

Top Countries

United States flag

United States

95.5% market share

Canada flag

Canada

1.5% market share

Mexico flag

Mexico

0.8% market share

Japan flag

Japan

0.5% market share

Dominican Republic flag

Dominican Republic

0.5% market share

Barons.com Audience Segments

Family Fun Seekers

28-45 years

Male • Female

Charlotte, NC • Raleigh, NC • Atlanta, GA • Greenville, SC

Young Adult Socialites

18-27 years

Male • Female

Charlotte, NC • College Towns (US)

Avid Baseball Enthusiasts

35-65 years

Male • Female

US-Nationwide

Local Business & Group Organizers

30-60 years

Male • Female

Charlotte, NC • Regional Cities (US)

Themed Event & Digital Fans

25-55 years

Male • Female

US-Nationwide • International

Social Media Usage Across Segments

Data shown in percentage (%) of usage across platforms

Recommended Marketing Strategiesfor Barons.com

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