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Major Markets
Barons.com (Minor League Baseball) positions itself as the premier local destination for affordable, family-friendly live baseball entertainment, fostering strong community engagement and offering diverse experiences beyond just the game.
Customer sentiment appears positive, driven by the value proposition of affordable family entertainment and strong community ties. The focus on diverse promotions and events like 'Copa de la Diversión' and 'Shop Marvel' further enhances fan satisfaction and engagement.
The core value proposition is providing accessible and engaging live baseball entertainment that serves as a community hub for families. This extends to offering diverse fan experiences, including promotions, special events, and digital content access, fostering a strong sense of local connection and value.
Strong local community ties and fan base.
Diverse entertainment options beyond baseball.
Affordable family-friendly entertainment.
Reliance on local attendance for revenue.
Limited international brand recognition.
Competition from major league sports.
Expand digital content and streaming services.
Host more diverse non-game day events.
Increase corporate partnerships and sponsorships.
Economic downturn affecting discretionary spending.
Competition from other local entertainment.
Player promotions to MLB teams impacting roster.
Primarily targets users in the United States, especially local fanbases. Some international reach through digital streaming and affiliations.
United States
95.5% market share
Canada
1.5% market share
Mexico
0.8% market share
Japan
0.5% market share
Dominican Republic
0.5% market share
28-45 years
Male • Female
Charlotte, NC • Raleigh, NC • Atlanta, GA • Greenville, SC
18-27 years
Male • Female
Charlotte, NC • College Towns (US)
35-65 years
Male • Female
US-Nationwide
30-60 years
Male • Female
Charlotte, NC • Regional Cities (US)
25-55 years
Male • Female
US-Nationwide • International
Data shown in percentage (%) of usage across platforms
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