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Kannapolis Cannon Ballers and Birmingham Barons Target Audience
The target audience includes local residents of Kannapolis and Birmingham interested in family-friendly entertainment and supporting their local baseball team. This encompasses a wide demographic range from children to seniors. There's also a business-oriented target audience, including local businesses and corporations looking for advertising opportunities, sponsorship deals, and venues for corporate events. Additionally, baseball enthusiasts and collectors interested in merchandise, memorabilia, and team-related products form another segment of the target audience. The accessibility options also suggest an effort to target fans with special needs.
User Segments
Age: 32
Gender: Female
Occupation: Registered Nurse Assistant (RNA/RCA) at Senior Care Facility (Part-time, 25-30 hours/week, Flexible shift times, Work schedule known a month in advance for better planning.) + Occasional Babysitting gigs (5-10 hours/week as needed/available for more income). Total hours combined about 35-40 hours/week. 2 days off/week minimum; more if no babysitting gigs are available. Mostly flexible about taking time off to attend family activities and sports events, as long as she gets enough notice to get a replacement at the Senior Care Facility for her shifts. She wants to be able to pay all her bills on time, while still having the flexibility to enjoy family activities and sporting events as often as possible.) Affordable entertainment options that provide value for her money are important to her, especially opportunities to make her kids happy without breaking the bank or needing to work extra hours. Occasional babysitting is the only way she can afford season tickets, without working more hours during the week, when she already has a part time job at the senior care facility. Babysitting is not as predictable though and varies week-to-week. Being able to find opportunities to get away, have fun, relax, and make her family happy without spending too much time working is very important to her. She is mostly happy and satisfied with her work as a RNA/RCA, so she won't be considering more or different hours, unless she finds a much higher-paying opportunity elsewhere. She has a knack for doing hair, nails, and makeup, and occasionally posts tutorials and examples on TikTok and Instagram, and is starting to become more recognized and popular in those areas, but that doesn't provide significant, consistent income to rely on regularly at this time. She may consider doing hair, nails and makeup part-time as a solid business after getting more familiar with it, if the current trend keeps up, and she can turn that into a more reliable income source than her RNA/RCA job at the Senior Care Facility. In that event, the increased, predictable income from hair, nails, and makeup will provide more reliable and less stressful means to reliably afford season tickets to family-fun activities and sports events more often without having to babysit after her shifts.
Education: Associate Degree
Age: 41
Gender: Male
Occupation: Store Manager
Education: High School
Age: 28
Gender: Male
Occupation: Assistant Teacher
Education: Associate Degree
Sarah Miller
Goals
- Find affordable and engaging entertainment options for her family
- Create memorable experiences with her children that foster a sense of community
- Support local businesses and organizations within her community.
Pain Points
- Limited budget for family entertainment options
- Difficulty finding activities that appeal to all family members
- Struggle to balance work and family time, limiting leisure opportunities
Kannapolis Cannon Ballers and Birmingham Barons Geographic Distribution
The primary markets are the United States, specifically Kannapolis, NC and Birmingham, AL, followed by Canada, the UK, Mexico, and Australia, indicating international interest in baseball.
Top Countries
United States
Canada
United Kingdom
Mexico
Australia
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Most target users live in households of 2-4 people with a medium income level, aligning with families and young professionals. A significant portion also represents lower-income households.
Employment Status
Income Distribution
Education Level
Kannapolis Cannon Ballers and Birmingham Barons Behavior Analysis
Behavior Profile
Device Breakdown
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