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BrüMate's target audience is a mix of millennials and Gen Z who are active on social media and value brand aesthetics and sustainability. They are interested in products that enhance their lifestyle and allow them to express their personality. They are also likely to be drawn to BrüMate's focus on community building and engagement.
BrüMate's primary market is the United States, followed by Canada and the United Kingdom. The brand also sees a presence in Australia and Germany.
United States
Canada
United Kingdom
Australia
Germany
Primary age group concentration shows strong presence in:
31-35
Most active age range
BrüMate's target users are mostly from households of 2 and 3-4 people with medium income levels, reflecting their young professional and family-oriented customer base.
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