Find stats on top websites
BrüMate Target Audience
The target audience for BrüMate includes individuals who enjoy social events, outdoor activities, and gift-giving occasions. This encompasses a wide age range, likely from young adults to older adults, who prioritize convenience and style. Specific events targeted include weddings (with a wedding gift guide), graduations ('Rad Gifts for Grads'), Mother's Day ('Think Outside the Vase'), and general celebrations. The audience is also interested in innovative design and technology, as highlighted by the emphasis on features like the Ü-Turn lid and ColdKey stainless steel straw. There's also a focus on attracting people looking for personalized gifts, broadening the target audience.
User Segments
Age: 22
Gender: Female
Occupation: Marketing Assistant in Retail
Education: Bachelor's Degree, Marketing
Age: 26
Gender: Male
Occupation: Event Coordinator
Education: Associate Degree, Hospitality Management
Age: 20
Gender: Female
Occupation: Student
Education: High School
Emily Carter
Goals
- Find durable and aesthetically pleasing drinkware that keeps beverages at the desired temperature during outdoor activities
- Discover unique and personalized gift options for friends and family that reflect their interests in social gatherings
- Access products that seamlessly blend into an active lifestyle while reducing waste from disposable cups and bottles.
Pain Points
- Drinks losing temperature quickly during outdoor events
- Difficulty finding stylish and functional drinkware for social gatherings
- Lack of personalized gift options for friends who love outdoor activities.
BrüMate Geographic Distribution
The primary market is the United States (80%), followed by Canada (8%), the United Kingdom (5%), Australia (4%) and Germany (3%), reflecting BrüMate's focus on the US market with growing international interest.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Most users live in households of 2-4 people and have a medium income level, indicating a focus on individuals and small families who can afford BrüMate's premium products.
Employment Status
Income Distribution
Education Level
BrüMate Behavior Analysis
Behavior Profile
Device Breakdown
Transform Your Ideas into Action in Minutes with WaxWing
Sign up now and unleash the power of AI for your business growth
