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BrüMate Target Audience

BrüMate's target audience is a mix of millennials and Gen Z who are active on social media and value brand aesthetics and sustainability. They are interested in products that enhance their lifestyle and allow them to express their personality. They are also likely to be drawn to BrüMate's focus on community building and engagement.

User Segments

BrüMate Geographic Distribution

BrüMate's primary market is the United States, followed by Canada and the United Kingdom. The brand also sees a presence in Australia and Germany.

Top Countries

United States flag

United States

60%
Canada flag

Canada

15%
United Kingdom flag

United Kingdom

10%
Australia flag

Australia

7.5%
Germany flag

Germany

7.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

BrüMate's target users are mostly from households of 2 and 3-4 people with medium income levels, reflecting their young professional and family-oriented customer base.

Employment Status

Income Distribution

Education Level

BrüMate Behavior Analysis

Behavior Profile

Device Breakdown

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