The target audience for Brava Home Standing primarily comprises women (and potentially some men, though less common for mastectomies) who have undergone or are preparing for a mastectomy, lumpectomy, or other breast-related surgery that impacts their upper body and posture. This includes individuals across various age groups who are navigating the physical and emotional recovery process. Beyond the immediate post-operative period, the target audience also extends to those seeking long-term solutions for posture correction, pain management related to breast surgery, and maintaining upper body support and comfort during daily activities and sleep. This audience is likely actively searching for solutions that address common post-mastectomy challenges such as lymphedema prevention, scar management, posture issues, and the need for comfortable, non-restrictive support. They are often engaged in their healthcare decisions and are open to products that can improve their quality of life during recovery and beyond. Medical professionals, such as surgeons, oncology nurses, physical therapists, and breast cancer navigators, could also be considered an indirect target audience, as they are key referral sources for their patients.