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StoryBrand

Brand Master Academy

Semrush

Top Marketing Channels

StoryBrand

  • Content Marketing
  • Examples: Blog posts, Podcasts, Free Resources
  • Campaigns: The StoryBrand Podcast, Marketing Made Simple Podcast, StoryBrand Framework Guides
  • Email Marketing
  • Examples: Newsletters, Course promotions, Event invitations
  • Campaigns: 7-Part Marketing Made Simple Email Course, Live Event Early Bird Promotions, Weekly Brand Tips Newsletter
  • Online Courses & Workshops
  • Examples: Business Made Simple University, StoryBrand Live Workshops, Private Coaching Programs
  • Campaigns: Business Made Simple Certification, StoryBrand Marketing Workshop, Executive Coaching Series

Top Sales Channels

  • Direct Sales via Website
  • Online course purchases, Workshop registrations, Books
  • Buy Donald Miller's Books, Register for a StoryBrand Workshop, Enroll in Business Made Simple University
  • Affiliate Programs
  • Partnerships with marketing consultants, Influencer collaborations, Referral incentives
  • StoryBrand Certified Guide Program, Business Made Simple Affiliate Program, Partner Referral Bonus
  • Live Events & Seminars
  • StoryBrand Marketing Workshop, Business Made Simple Live, Customer Experience Summit
  • Build a StoryBrand Live Workshop, Business Made Simple Executive Retreat, Private On-Site Training

Branding5 SWOT Analysis

Strengths

Strong

established framework (StoryBrand Framework)

High authority and thought leadership in messaging

Diverse product offerings (books

courses

workshops

certifications)

Weaknesses

Can be perceived as a one-size-fits-all approach

Higher price point for some offerings

Relies heavily on the personal brand of Donald Miller

Opportunities

Expand into more niche industries with tailored frameworks

Develop advanced AI-powered tools based on their framework

Global expansion of live workshops and certifications

Threats

Emergence of new

agile AI-driven branding platforms

Competitors offering similar messaging frameworks at lower costs

Changes in digital marketing trends reducing reliance on 'story' alone

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