Top Marketing Strategies for Black Lives Matter

Black Lives Matter User Persona

Name:

Aisha Brown

Age :

25

Gender :

Female

Occupation :

Community Organizer

Industry :

Non-profit

Education :

Bachelor's Degree, Sociology

Preferred platforms

GOALS

• Aisha wants to mobilize her community to advocate for policy changes addressing racial disparities in policing
• She seeks to amplify the voices of marginalized communities through social media campaigns and organize protests and demonstrations
• Aisha aims to educate others about systemic racism and inspire them to take action for social justice.

Frustrations

• Aisha feels overwhelmed by the constant barrage of news about racial injustice and police brutality
• She struggles to secure funding and resources for her community organization and its initiatives
• Aisha encounters resistance and apathy from individuals who are unwilling to acknowledge or address systemic racism.

Name:

Marcus Johnson

Age :

32

Gender :

Male

Occupation :

Educator

Industry :

Education

Education :

Master's Degree, Education

Preferred platforms

GOALS

• Marcus wants to educate his students about Black history, culture, and social justice issues
• He seeks to create a more inclusive and equitable learning environment for all his students
• Marcus aims to empower his students to become agents of change in their communities.

Frustrations

• Marcus encounters resistance from some parents and administrators who are uncomfortable with incorporating social justice themes into the curriculum
• He feels frustrated by the lack of diverse perspectives and representation in educational materials
• Marcus grapples with the emotional toll of addressing sensitive and emotionally charged topics with his students.

Name:

Sarah Lee

Age :

45

Gender :

Female

Occupation :

Lawyer

Industry :

Legal

Education :

Juris Doctor, Law

Preferred platforms

GOALS

• Sarah wants to use her legal expertise to advocate for policy changes that promote racial justice and equity
• She seeks to amplify the voices of marginalized communities through her legal work and advocacy efforts
• Sarah aims to hold individuals and institutions accountable for acts of discrimination and injustice.

Frustrations

• Sarah experiences burnout and emotional fatigue from the demanding nature of her work advocating for social justice
• She encounters resistance from individuals and institutions who are unwilling to acknowledge or address systemic racism
• Sarah grapples with the slow pace of progress in achieving meaningful change and systemic reform.

Black Lives Matter Geographic and Demographic Insights

Geographic Insights: The Black Lives Matter movement has a global presence, with the United States being the largest market, followed by the United Kingdom and Canada.

Demographic Insights: The target audience for Black Lives Matter skews slightly towards females and younger generations, primarily those aged 18-34.

Black Lives Matter Socio-economic Profile

Household and Income Insights: The target audience spans various household sizes, with a majority having 2-4 members. The income level is largely distributed, with a slight inclination towards the middle-income bracket.

Educational and Employment Insights: A large portion of the target audience is employed full-time and has some level of higher education, with a significant portion having a university or college degree.

Black Lives Matter Behavioral Insights

Interest-Based Insights: The audience is passionate about social justice, racial equality, and human rights, actively seeking news and engaging in activism and community organizing.

Technology and Social Media Usage: The audience is highly active on social media, particularly Twitter, Facebook, Instagram, and YouTube. They primarily use mobile devices (Android and iOS) to access information.

Black Lives Matter Top Competitors