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Black Lives Matter Global Network Foundation Target Audience
User Segments
Age: 20
Gender: Female
Occupation: Student
Education: Associate Degree
Age: 22
Gender: Male
Occupation: Part-Time
Education: Bachelor's Degree
Age: 19
Gender: Female
Occupation: Student
Education: High School
Amara
Age: 20
Gender: Female
Occupation: Student
Education: Associate Degree
Industry: Education
Channels: InstagramTikTokYouTube
Goals
- To actively participate in local social justice initiatives and bring about tangible change in her community
- To expand her knowledge and understanding of historical and contemporary social justice issues through educational resources
- To connect with like-minded peers and build a strong network for collaborative activism and support.
Pain Points
- Difficulty in balancing academic responsibilities with her passion for activism and limited free time
- Feeling overwhelmed by the sheer scale of social injustice and not knowing where to focus her efforts effectively
- Encountering skepticism or resistance from older generations when advocating for progressive social changes.
Black Lives Matter Global Network Foundation Geographic Distribution
Primarily US-centric, with significant support in UK and Canada. Global reach, reflecting widespread racial justice concerns.
Top Countries
United States
45%
United Kingdom
15%
Canada
10%
Australia
5%
Germany
3%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users primarily live in 2-4 person households, with a strong representation in the medium-income bracket.
Employment Status
Income Distribution
Education Level
Black Lives Matter Global Network Foundation Behavior Analysis
Behavior Profile
Social Media Engagement
Twitter
YouTube
Instagram
Facebook
Reddit
Activism
Online Discussion
Information Seeking
Community Organizing
Donation
Petition Signing
Protest Participation
Educational Content
Political Engagement
Content Sharing
Advocacy
Learning
Mobilization
Digital Platforms
Device Breakdown
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