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Black Lives Matter Target Audience

The target audience appears to be individuals and organizations interested in or directly affected by issues of racial injustice and inequality, particularly as it affects Black communities. This likely includes activists, community organizers, educators, students, policymakers, and anyone who identifies as an ally to the Black Lives Matter movement. Given the website's security check, it is plausible that the target audience spans a wide range of demographics and geographical locations but are all connected by a common interest in social justice.

User Segments

Black Lives Matter Geographic Distribution

The movement has a strong presence in the United States and Canada, with growing support in the UK, Germany, and Brazil, reflecting its global appeal and relevance to various communities.

Top Countries

United States flag

United States

60%
Canada flag

Canada

15%
United Kingdom flag

United Kingdom

8%
Germany flag

Germany

7%
Brazil flag

Brazil

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Most target users live in households of 1-2 people, suggesting many are young professionals or students. Income levels are predominantly medium, aligning with the demographic's employment and education status.

Employment Status

Income Distribution

Education Level

Black Lives Matter Behavior Analysis

Behavior Profile

Social Justice
Racial Equality
Activism
Human Rights
Community Organizing
Political Science
Current Events
Advocacy
Education
Petitioning
Volunteering
Donating
Social Media Activism
Online Engagement
Content Sharing
Event Attendance

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