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Acadia Target Audience
Acadia's target audience spans multiple industries, including Retail/E-commerce, DTC (Direct-to-Consumer), Travel, Food/Beverage, B2B, and Health/Wellness/Beauty. They focus on brands that sell on various marketplaces such as Amazon, Walmart, Instacart, Target, Kroger, Chewy, and Ulta. Their client base includes both B2C and B2B businesses looking for assistance with e-commerce strategy, advertising, and optimization. They appear to be open to working with small to medium sized businesses, and possibly some large enterprises. They seem particularly adept at helping brands navigate and succeed in competitive online marketplaces. Additionally, they work with multi-location businesses and brands in sectors like beauty, pets, restaurants, and apparel.
User Segments
Age: 38
Gender: Male
Occupation: E-commerce Director, Mid-Size Retailer
Education: Master's Degree, Marketing
Age: 42
Gender: Female
Occupation: Marketing Manager, DTC Brand
Education: Bachelor's Degree, Business Administration
Age: 35
Gender: Male
Occupation: E-commerce Manager, B2B Company
Education: Bachelor's Degree, Marketing
David Miller
Goals
- Increase e-commerce sales by 20% year-over-year through effective media strategies
- Optimize marketing spend and improve ROI across all digital channels using data-driven insights
- Develop a comprehensive, integrated marketing plan that strengthens brand loyalty and customer engagement.
Pain Points
- Difficulty tracking ROI across multiple platforms
- Lack of time for in-depth data analysis
- Struggling to keep up with the latest e-commerce trends and algorithm changes.
Acadia Geographic Distribution
The primary market is the United States, followed by Canada, reflecting Acadia's focus on North American e-commerce. The UK, Australia and Germany represent growing international interest.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Most target users live in households of 2-4 people and have a medium to high income, reflecting their roles as managers and directors.
Employment Status
Income Distribution
Education Level
Acadia Behavior Analysis
Behavior Profile
Device Breakdown
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