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Acadia (formerly Bobsled Marketing) Target Audience

User Segments

Age: 42

Gender: Female

Occupation: Marketing Director

Education: Master's Degree, Marketing

Age: 35

Gender: Male

Occupation: E-commerce Manager

Education: Bachelor's Degree, Business Administration

Age: 38

Gender: Female

Occupation: Brand Manager

Education: Master's Degree, Brand Management

Eleanor Vance

Eleanor Vance

Age: 42
Gender: Female
Occupation: Marketing Director
Education: Master's Degree, Marketing
Industry: Consumer Goods
Channels: LinkedInYouTubeX

Goals

  • Significantly grow brand market share in competitive digital retail channels
  • Optimize digital marketing spend for maximum ROI and measurable results
  • Establish the brand as a leader in its niche through effective online presence and sales.

Pain Points

  • Difficulty in attributing true ROI from various digital marketing initiatives
  • Lack of integrated strategy across different retail media platforms
  • Inability to quickly adapt to evolving e-commerce trends and platform changes.

Acadia (formerly Bobsled Marketing) Geographic Distribution

Primarily serving the North American market, especially the US and Canada, with a smaller presence in key English-speaking and European countries.

Top Countries

United States flag

United States

85.5%
Canada flag

Canada

8.2%
United Kingdom flag

United Kingdom

3%
Australia flag

Australia

2%
Germany flag

Germany

1.3%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users typically reside in 2-4 person households and generally have medium to high income levels.

Employment Status

Income Distribution

Education Level

Acadia (formerly Bobsled Marketing) Behavior Analysis

Behavior Profile

Device Breakdown

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