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Major Markets
Key Competitors
Tinuiti
Wpromote
Tinuiti
Broad digital marketing expertise
Strong focus on performance media
Extensive client portfolio across industries
May lack hyper-specialization in niche retail media platforms compared to focused agencies
Large agency structure could lead to less personalized service for some clients
Brand might be seen as less agile than smaller
specialized competitors
Growing demand for full-funnel digital marketing solutions
Expansion into emerging ad platforms (e.g.
TikTok Shop
Instacart ads)
Increased client reliance on data-driven marketing decisions
Intense competition from other large agencies and niche specialists
Rapid changes in advertising platform policies and algorithms
Economic downturns impacting client ad spend
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