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Tinuiti

Wpromote

Top Marketing Channels

Tinuiti

  • Content Marketing
  • Examples: Blog posts, Whitepapers, Case studies
  • Campaigns: Retail Media Trends Report, Holiday Marketing Playbook, Performance Marketing Insights Series
  • Social Media Marketing
  • Examples: LinkedIn, Twitter, YouTube
  • Campaigns: Weekly Industry News Roundup, Client Success Story Spotlight, Ask the Experts Q&A
  • Webinars & Events
  • Examples: Live webinars, Industry conferences, Virtual summits
  • Campaigns: Navigating the Amazon Algorithm, E-commerce Growth Strategies, The Future of Retail Media

Top Sales Channels

  • Direct Sales Team
  • Inbound sales inquiries, Outbound prospecting, Partnership referrals
  • Customized Strategy Session Offer, Free Account Audit, Industry-Specific Consultation
  • Thought Leadership
  • Speaking engagements, Published articles, Industry reports
  • The New Era of E-commerce, Performance Marketing Benchmarks, Retail Media Maturity Curve
  • Partnerships
  • Platform partnerships (e.g., Amazon, Google), Technology partners, Agency networks
  • Co-hosted webinars with platform partners, Joint solution showcases, Referral incentive programs

Acadia (formerly Bobsled Marketing) SWOT Analysis

Strengths

Broad digital marketing expertise

Strong focus on performance media

Extensive client portfolio across industries

Weaknesses

May lack hyper-specialization in niche retail media platforms compared to focused agencies

Large agency structure could lead to less personalized service for some clients

Brand might be seen as less agile than smaller

specialized competitors

Opportunities

Growing demand for full-funnel digital marketing solutions

Expansion into emerging ad platforms (e.g.

TikTok Shop

Instacart ads)

Increased client reliance on data-driven marketing decisions

Threats

Intense competition from other large agencies and niche specialists

Rapid changes in advertising platform policies and algorithms

Economic downturns impacting client ad spend

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