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Blue Balloon ABA's target audience includes children diagnosed with Autism Spectrum Disorder (ASD) of all ages, particularly those in early intervention (18 months to 6 years) and school-aged children needing after-school support or social skills development. The audience also encompasses their families, caregivers, educators, and other support systems. Geographically, they target families residing in Arizona, North Carolina, Maryland (PG County and Owings Mills), Indiana, and New Jersey, where they have office locations. Additionally, they aim to reach professionals like psychologists, diagnosticians, BCBAs, RBTs, occupational therapists, and speech pathologists who may be interested in joining their team or collaborating in the coordination of care.
Age: 38
Gender: Female
Occupation: Elementary School Teacher/Mother of a child with ASD in Early Intervention program(age 4 years old). Needs resources and early intervention programs to help her child to develop communication and social skills. She is also looking for a parent training programs that will equip her to support her childs development . She lives in Phoenix, Arizona and needs a reliable and qualified ABA therapist close to her home with affordable prices and good reputation. She looks for comprehensive autism resources to understand and support her childs development to help him reach his full potential. She expects a lot of ABA progress with her child in order to meet the development milestones. She expects the ABA therapist to be punctual, communicative and supportive of her needs. She does not want to worry about ABA and just let her kid have fun doing it. Sarah Miller would also like to have a support groups where she can emotionally connect and have support from other mothers facing the same challeges. Lastly, She expects progress in her child to give her a peace of mind and to be able to see a better future for him. She also is looking for speech and occupation therapy for her child. She is seeking a long term care for her child. She is very involved in her child's therapy and development to keep up with his developmental milestones. She likes to make research and join groups in the internet and social media to find all the resources and connections for her child. Lastly, she worries about how the society will judge and see her child and she wants to make sure that he will be able to function independently as he gets older. She wants ABA, speech, and occupation therapy, a good therapist, support group, peace of mind, and a better future for her child with ASD. She is very active and searches a lot for therapists, resources and connections for her child in Facebook groups and pages. She looks for groups to have more support from other moms in the same situation. She wants to access those resources and information to understand and support her childs development. She wants the ABA therapist to be punctual, communicative and supportive of her needs. She expects progress in her child to give her a peace of mind and to be able to see a better future for him. Lastly, She wants to make sure that he will be able to function independently as he gets older. She looks for groups to have more support from other moms in the same situation. She wants to access those resources and information to understand and support her childs development. She wants the ABA therapist to be punctual, communicative and supportive of her needs. She expects progress in her child to give her a peace of mind and to be able to see a better future for him. She also does research a lot on how ABA therapy is good for her child and how it could help him reach his full potential. Her child is showing some delay in reaching his development milestones so she is worried about how he will be able to achieve that. ABA, Speech and occupation therapy is crucial to help her child reach his full potential. Sarah is also looking for parent training to help her to keep up with her childs progress at home. Lastly, she wants her child to have a peace of mind. This also gives her a peace of mind and for her not to worry to much in the future. Elementary School Teacher
Education: Master's Degree, Education
Age: 42
Gender: Female
Occupation: Healthcare Administrator/Mother of a school age child with ASD(age 8 years old), looking for after-school support and social skills development for her child. Jessica lives in Raleigh, North Carolina and is actively seeking programs to help her child build social skills. She also balances her responsibilities at work, caring for her child with ASD. She would like to find a supportive community where she can share her experiences as a working mother of a child with ASD to other moms. Jessica's goal is to look for strategies to help her manage her time and reduce stress. Her child is not good with interacting with other kids in his age which concerns Jessica and she is seeking services in ABA and social skills development programs. She is a healthcare administrator and manages time and people at work and wants to implement that in taking care of her child. Jessica is also seeking programs and services for children with ASD in her community. Her son also does not follow instructions that much, and he needs help with communication and social skills in interacting with other children. Jessica wants the ABA, speech and occupation therapy and all the therapies included in after-school support to help his son build the skills and confidence to interact with other children to gain confidence. She also wants her son to have a peace of mind as he deals with other people so he can enjoy and feel happy. Jessica is very active on Facebook groups and Youtube channels in looking for resources, activities, and therapists for her child to get the help that he needs. She also looks at linkedin to share and connect with the same people that are working moms that has a child with ASD. She also wants to find a support group to help her cope with the stress of taking care of her child while managing her professional career. She also looks for therapists and good reviews of ABA, speech and occupation therapy to guide her on finding the perfect fit for her child to reach his full potential. Jessica wants a reliable after-school program and the support of the therapist and the staff to help her son build the skills and confidence to interact with other children to gain confidence. Lastly, she hopes that all the therapies will help her son find peace of mind and enjoy life with other people. Healthcare Administrator
Education: Bachelor's Degree, Healthcare Administration
Age: 35
Gender: Female
Occupation: Daycare Provider/Mother of a child with ASD(age 5 years old) in need of social skills development and play dates. Ashley lives in Indianapolis, Indiana. She looks to connect with other parents to understand her childs challenges and strengths. She wants to discover engaging activities that will help her child develop social skills. She works as a daycare provider and knows what and how kids should develop. She feels judged by other parents because she relies too much on ABA therapy. Ashley is looking for funding options to help offset the costs of autism services. Her child is not good with other kids and does not participate that much. She is trying to hard to make her child join the fun. Her child is not that expressive in terms of communicating so it worries her a lot. Ashley wants her child to develop friendships with other kids so that he will have people to depend on in the future. Ashley is constantly searching the internet to help her. She wants inclusive playdates for her child with ASD to help him build his social skills. Ashley's goal is to help her child not to feel alone. She has a high expectation for her child because she knows how the world works and she is doing her best to help her son cope up with the challenges. Ashley uses Instagram, Youtube and Reddit to look for new trends and resources for her child. Ashley is always looking for a peaceful and easy life for her child as he copes up with other children. Ashley also connects with other moms for inspiration on how to help her child reach his full potential. Ashley also wants her child to be independent and have his own friends and have a normal child life. Ashley's priority is her child. She wants to make him happy and his childs peace of mind is very important for her. She also wants to learn how to communicate and interact with other kids in the daycare to help her practice with her own child at home. Ashley is seeking for ways to make things easier for her child. Daycare Provider
Education: Bachelor's Degree, Child Development
The primary market is the United States, with smaller percentages in Canada and the UK, reflecting areas with established ABA therapy services.
United States
Canada
United Kingdom
Australia
Ireland
Primary age group concentration shows strong presence in:
31-35
Most active age range
Most target users live in households of 3-4 people with a medium income level. This allows for investment in specialized therapies.
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