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The target audience is primarily women, as indicated by the 'Female Forward' mission statement. The age range appears to be broad, spanning from young adults (18-24) to middle-aged individuals (45-54), based on the provided reviews. The target audience is interested in health and wellness, specifically gut health, energy, and bloating reduction. They are likely active on social media and open to trying new health and wellness products, particularly those that are convenient, delicious, and effective. The international shipping option suggests they are expanding their reach globally.
Age: 28
Gender: Female
Occupation: Marketing Manager at Tech Startup XZY Corp. , San Francisco, CA, United States. This requires a lot of traveling, and meeting up with clients often. Ava works hard, but also wants to stay healthy, and she has little time to cook herself a nice meal everyday; hence she needs a quick and convenient health suppliment to keep her going everyday, whenever she wants to work out or stay sharp at work.. So she seeks a lot of inspiration from influencers on instagram and youtube when she is free and winding down after work.. Ava also seeks networking oppurtunities using Linkedin on her commute to work every day to stay at the top of her game in marketing and advertising. She has a master's degree in marketing and has been working at her current job since graduating a couple years ago..She lives with her partner at a nice apartment, and works out at least three times a week at her local gym. She loves to shop online as well, and spend most of her entertainment money there.. She drives a toyota prius and is very environmentally conscious, doing her best everyday to recycle, reuse, reduce, and minimize waste to protect the earth from further climate change. When it comes to politics, she leans left and is a strong proponent of democratic policies. She works around 60-80 hours a week at least and still finds time to pursue her hobbies of tennis, dance, and painting. Her biggest challenge is time, so the more that the health suppliment can reduce her need to prepare healthy meals or shop for healthy food, the better..She has little patience and will want to get good value in her shopping, so she usually ends up getting the recommended suppliment on social media because it is simply not worth the time to research which is the best one.. She is a careful buyer but also impulsive when the price is right and the discount is good.. She loves coupons, special discounts, or any type of membership reward that is simple and easy to understand.. She hates being nickel and dimed so a simple clear pricing plan is the best, and she values quality over everything else and doesn't mind splurging for the finer things in life. Ava's parents instilled good financial habits and ethics at an early age, so despite her high purchasing power, she is very grounded and responsible about what she purchases and consumes, always trying to do more with less and avoiding wasteful spending whenever possible.. This is why she spends so much time looking for the best deals online, which is a habit she just can't shake. At least she knows she is getting a good deal when she buys something. That makes her sleep well at night, when she is actually able to get some sleep. She works too hard but finds it enjoyable, but she is always on the lookout for a better opportunity to grow. However, she is also aware that the grass isn't always greener on the other side, so she knows how to balance her expectations and stay productive, even when things get hectic and difficult at work.
Education: Master's Degree, Marketing
Age: 32
Gender: Female
Occupation: Healthcare Administrator
Education: Bachelor's Degree, Healthcare Administration
Age: 26
Gender: Female
Occupation: Elementary School Teacher
Education: Bachelor's Degree, Education
The primary market is the United States, accounting for 65% of users, followed by Canada at 15%. The UK, Australia, and Germany collectively represent 20% of the user base, indicating a strong presence in English-speaking countries and expanding into Europe.
United States
Canada
United Kingdom
Australia
Germany
Primary age group concentration shows strong presence in:
31-35
Most active age range
Most target users live in households of 2 or 3-4 people and have a medium to high income, reflecting their ability to invest in health and wellness products.
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