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Bloodworks Northwest Target Audience
Bloodworks Northwest has a broad target audience encompassing potential blood donors, patients in need of transfusions, healthcare providers, research institutions, and individuals interested in supporting the organization through donations or volunteer work. The organization targets community members who are eligible to donate blood and those who are motivated by altruism and a desire to contribute to public health. They also focus on engaging with hospitals, clinics, and research facilities that require blood products and laboratory services. Finally, Bloodworks Northwest seeks to connect with individuals and organizations interested in financial support and legacy giving to sustain its mission.
User Segments
Age: 24
Gender: Female
Occupation: Registered Nurse Assistant (RNA) - Part-time Student Nurse Assistant (SNA) during college semesters and breaks from college semesters throughout the year to help her pay off college loans in a more proactive manner prior to graduating college and becoming a nurse upon graduation from college (RN). Her main focus during her employment is to help patients on a day to day basis prior to completing her nursing training and starting her full-time job as a full time nurse after she graduates college. This is a perfect way to gain hands on experience in her future field and to make sure her long term goals of helping people on a day to day basis as a professional nurse is really where her passion lies for her future career goals and life plans and passions moving forward in life and for her future overall general sense of life-fulfillment and passions and purpose driven path from this point and onward to her future plans that are in alignment with her core values and desires and life visions moving forward now and forward into the future and beyond this day and moment and into future ones and onwards in this direction for the long-term plans she has set forth for herself and her life moving forward forever and more into her nursing career and work fields and work settings from here on out. Her experience in working at a hospital in her RNA role have given her a perspective on where help and blood donations are needed and she wants to help as much as she can in all her current efforts and career goals and educational goals too along the way to her career in nursing! Her work is very rewarding in her part-time and student role as a (RNA/SNA) in her work life as an RNA and a Student Nurse Assistant which is what she does as a paid employee at the local hospital near her home while she takes full time classes at her local college while she goes to school to get her full Registered Nurse license to be a full-time employee and worker in her field as her current career path of choice!
Education: Bachelor's Degree
Age: 31
Gender: Male
Occupation: Tutor in community college
Education: Associate Degree
Age: 28
Gender: Female
Occupation: Community Organizer
Education: High School
Emily Carter
Goals
- To regularly donate blood and contribute to my local community's well-being
- To inspire my friends and family to also become blood donors
- To stay informed about the impact of my donations and the needs of patients.
Pain Points
- Difficulty finding convenient donation times that fit my work schedule
- Not always feeling appreciated or recognized for my contributions
- Sometimes the donation process feels impersonal and clinical.
Bloodworks Northwest Geographic Distribution
The primary market is the United States, with a significant focus on the Pacific Northwest region, followed by Canada and other developed countries with established healthcare systems.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Most target users live in households of 2-4 people, indicating families and couples. Income levels are predominantly medium to high, allowing for disposable income that can be directed towards donations and healthcare.
Employment Status
Income Distribution
Education Level
Bloodworks Northwest Behavior Analysis
Behavior Profile
Device Breakdown
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