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Bloodworks Northwest Target Audience

User Segments

Age: 22

Gender: Female

Occupation: University Student

Education: Associate Degree, General Studies

Age: 30

Gender: Male

Occupation: Healthcare Support Staff

Education: Bachelor's Degree, Public Health

Age: 19

Gender: Female

Occupation: Part-Time Retail Associate

Education: High School Diploma

Alex Volunteer

Alex Volunteer

Age: 22
Gender: Female
Occupation: University Student
Education: Associate Degree, General Studies
Industry: Education
Channels: InstagramYouTubeTikTok

Goals

  • To make a positive impact on the community through volunteering
  • To maintain a healthy lifestyle and inspire others to do the same
  • To gain practical experience and network within community service organizations

Pain Points

  • Finding enough free time to volunteer regularly due to academic commitments
  • Understanding complex eligibility criteria for different types of donations
  • Lack of immediate feedback or visibility on the direct impact of their altruistic actions

Bloodworks Northwest Geographic Distribution

Primarily serving the US, specifically the Pacific Northwest, with minimal international reach. Key operations are concentrated regionally to serve local communities.

Top Countries

United States flag

United States

99%
Canada flag

Canada

0.5%
United Kingdom flag

United Kingdom

0.2%
Australia flag

Australia

0.2%
Germany flag

Germany

0.1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users primarily come from medium-income households of 2-4 individuals, aligning with typical family sizes and financial stability for philanthropic endeavors.

Employment Status

Income Distribution

Education Level

Bloodworks Northwest Behavior Analysis

Behavior Profile

Altruism
Donation
Community responsibility
Online scheduling
Seeking convenience
Impact awareness
Health monitoring
Social engagement
Information seeking
Research collaboration
Scientific advancement
Patient care focus
Corporate social responsibility
Mobile app usage
Philanthropy
Online presence
Loyalty (repeat donors)
Learning/education
Trust in quality
Digital interaction

Device Breakdown

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