The target audience for Bitchin' Sauce includes a wide range of consumers who enjoy flavorful and versatile sauces. This likely encompasses families, millennials, and Gen Z individuals who are active on social media and seek convenient meal solutions. Health-conscious individuals interested in plant-based and low-sugar options are also a key segment. Foodies and adventurous eaters who appreciate unique flavor combinations represent another target group. Furthermore, the brand appeals to individuals who shop at Costco, Whole Foods, and other major grocery retailers, suggesting a broad demographic reach. The marketing efforts also seem to target those interested in game-day snacks and appetizers, expanding the audience to event-focused consumers.