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Birddogs Target Audience
The primary target audience appears to be men looking for comfortable and stylish clothing, particularly shorts, pants, and tops with a focus on built-in liners for comfort. The product range suggests a target audience interested in casual wear, gym wear, and swimwear. The age range is likely between 20 and 45, with a focus on those who appreciate a blend of comfort, functionality, and a touch of humor in their attire. Given the price point, the target audience likely has a disposable income that allows them to spend a bit more on quality and unique features.
User Segments
Age: 28
Gender: Male
Occupation: Financial Analyster and Investor Relations Manager, Equinox Fund Management Co., Inc. (EFMCI) with a focus on Equinox Funds Group of Funds and Equinox Institutional Asset Management, LLC, Equinox Institutional Funds Group, LLC, and Equinox Capital Management, LLC’s (collectively ‘Equinox’).
Education: Master's Degree, Business Administration
Age: 32
Gender: Male
Occupation: Software Engineer
Education: Bachelor's Degree, Computer Science
Age: 26
Gender: Male
Occupation: Marketing Associate
Education: Bachelor's Degree, Marketing
Alex Johnson
Goals
- Find versatile clothing that transitions seamlessly from the office to the gym
- Discover brands that align with my values of comfort, quality, and a touch of humor
- Optimize my wardrobe with pieces that are both functional and fashionable, reflecting my active lifestyle and professional image.
Pain Points
- Limited time for fitness due to demanding work schedule
- Difficulty finding comfortable and stylish clothing for both work and workouts
- Overwhelmed by the vast amount of online clothing options, leading to decision fatigue.
Birddogs Geographic Distribution
The primary market for Birddogs is the United States, followed by Canada. Other significant markets include the United Kingdom, Australia, and Germany, indicating a strong presence in English-speaking countries and Western Europe.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Most Birddogs customers live in households of 2, or 3-4 people, indicating couples or small families. The majority have a medium income level, with a substantial portion having a high income, aligning with the brand's premium pricing.
Employment Status
Income Distribution
Education Level
Birddogs Behavior Analysis
Behavior Profile
Device Breakdown
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