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Select a competitor
Lululemon
Rhone
Top Marketing Channels
Lululemon
- Social Media Marketing
- Examples: Instagram, Facebook, Pinterest
- Campaigns: Lululemon Collective, #TheSweatLife, This Is Yoga
- Content Marketing
- Examples: Blog posts, Yoga tutorials, Fitness guides
- Campaigns: Lululemon Blog, Global Yoga Ambassadors, 'Why We Sweat' series
- Influencer Marketing
- Examples: Fitness instructors, Athletes, Wellness experts
- Campaigns: Ambassador Program, Local Store Ambassadors, Collaboration with specific athletes
Top Sales Channels
- E-commerce Website
- lululemon.com, Online product catalog, 'Shop by Activity' feature
- New Arrivals Drop, Seasonal Sales Events, Online Exclusive Bundles
- Physical Retail Stores
- Global Lululemon stores, Pop-up shops, Outlet stores
- In-store Workshops, Community Events, Holiday Shopping Experience
- Wholesale & Partnerships
- Yoga studios, Gyms, Corporate wellness programs
- Studio Partner Program, Corporate Gifting Solutions, Fitness Event Sponsorships
birddogs SWOT Analysis
Strengths
Strong brand recognition and loyalty
High-quality and premium products
Extensive global retail presence
Weaknesses
High price point
Limited product range for specific sports
Occasional controversy regarding product issues or marketing
Opportunities
Expand into new sports categories
Grow men's apparel line
Increase global market penetration in emerging economies
Threats
Increasing competition from athleisure brands
Economic downturns impacting disposable income
Supply chain disruptions
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