Bimotal's target audience includes cycling enthusiasts, particularly those interested in e-bikes or enhancing their current bikes with electric assistance. This spans various sub-groups within the cycling community such as downhill riders, mountain bikers, and recreational cyclists. The target audience also includes businesses seeking custom powertrain solutions for applications like delivery vehicles, scooters, robots, and wheelchairs. Furthermore, Bimotal targets potential B2B partners such as custom frame builders and retailers interested in offering Bimotal products. There's also a segment of technologically inclined consumers who appreciate innovative and upgradeable products.