Bimotal's target audience is discerning and passionate cyclists who are seeking to electrify their existing bicycles. This includes individuals who own road bikes, gravel bikes, and potentially mountain bikes, given the versatility of the Elevate system. They are likely middle to high-income earners, as the product appears to be a premium offering. Geographically, the initial target market would likely be regions with strong cycling cultures and a demand for innovative personal mobility solutions, such as North America and Europe. Within these markets, urban centers and areas with extensive cycling infrastructure would be prime targets. The audience is likely digitally literate, researching products online and engaging with cycling communities. They value performance, lightweight design, and the ability to convert their beloved traditional bike into a powerful e-bike without compromising its original integrity. The focus on a lightweight, removable system suggests an appeal to those who use their bikes for both electric-assisted and traditional riding.