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BeyondTrust Target Audience

The target audience likely consists of businesses and organizations of all sizes that require robust security measures to protect their online assets and data. Given the mention of protection from online attacks, SQL commands, and malformed data, the target audience includes IT departments, security teams, and developers. Specific segments may include financial institutions, e-commerce businesses, healthcare providers, government agencies, and any organization that handles sensitive data or operates critical infrastructure online. The company's focus seems to be on providing security solutions, thus the target audience includes decision-makers involved in cybersecurity purchasing decisions.

User Segments

Age: 42

Gender: Male

Occupation: IT Security Manager (Finance Sector)

Education: Master's Degree, Information Security

Age: 38

Gender: Female

Occupation: Security Engineer (IT Company)

Education: Bachelor's Degree, Computer Science

Age: 48

Gender: Male

Occupation: CISO (Cybersecurity Firm)

Education: Master's Degree, Cybersecurity Management

David Miller

David Miller

Age: 42
Gender: Male
Occupation: IT Security Manager (Finance Sector)
Education: Master's Degree, Information Security
Industry: Finance
Channels: LinkedInXYouTube

Goals

  • Implement robust security measures to protect sensitive data and critical infrastructure from cyber threats
  • Ensure compliance with industry regulations and data privacy laws
  • Reduce the risk of data breaches and minimize potential financial losses.

Pain Points

  • Difficulty in convincing senior management about the importance of proactive security measures
  • Constant alert fatigue due to numerous false positives from security tools
  • Lack of adequate budget allocation for implementing comprehensive security solutions.

BeyondTrust Geographic Distribution

The primary market is the United States (35.0%), followed by the United Kingdom (15.0%). Other key markets include Canada, Germany and Australia with 13%, 12.5% and 7.5% respectively.

Top Countries

United States flag

United States

35%
United Kingdom flag

United Kingdom

15%
Canada flag

Canada

13%
Germany flag

Germany

12.5%
Australia flag

Australia

7.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Most target users live in households of 2-4 people (65%) and have a medium to high income (75%), aligning with the salaries of IT professionals and decision-makers.

Employment Status

Income Distribution

Education Level

BeyondTrust Behavior Analysis

Behavior Profile

Cybersecurity News
Technology
Cloud Computing
Data Privacy
AI
Machine Learning
Ethical Hacking
LinkedIn Networking
Twitter Engagement
YouTube Tutorials
Reddit Discussions
Cyber Threat Intelligence
Vulnerability Management
Incident Response
Security Automation

Device Breakdown

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