Top Marketing Strategies for BeyondTrust

BeyondTrust User Persona

Name:

John Smith

Age :

42

Gender :

Male

Occupation :

Chief Information Security Officer (CISO)

Industry :

Financial Services

Education :

Master's Degree, Computer Science

Preferred platforms

GOALS

• Establish a robust cybersecurity framework to protect sensitive financial data from evolving cyber threats
• Implement proactive security measures to ensure compliance with industry regulations and avoid hefty penalties
• Foster a strong security culture within the organization through employee training and awareness programs

Frustrations

• Struggling to keep up with the constantly evolving threat landscape and sophisticated attack methods
• Facing challenges in managing and securing privileged access across a complex IT infrastructure
• Difficulty in demonstrating the ROI of cybersecurity investments to the board and executive team

Name:

Sarah Jones

Age :

35

Gender :

Female

Occupation :

Senior Security Analyst

Industry :

Healthcare

Education :

Bachelor's Degree, Cybersecurity

Preferred platforms

GOALS

• Enhance threat detection and response capabilities to effectively mitigate risks associated with patient data breaches
• Implement strong access controls and privilege management to safeguard electronic health records (EHRs)
• Stay abreast of the latest cybersecurity trends and best practices in the healthcare industry

Frustrations

• Dealing with limited cybersecurity budgets and resources while trying to meet stringent compliance requirements
• Facing resistance from employees regarding security protocols and policies
• Difficulty in finding and retaining skilled cybersecurity professionals

Name:

David Lee

Age :

28

Gender :

Male

Occupation :

IT Manager

Industry :

Technology

Education :

Bachelor's Degree, Information Technology

Preferred platforms

GOALS

• Implement a comprehensive privileged access management (PAM) solution to secure sensitive data and systems
• Improve the organization's security posture by proactively addressing vulnerabilities and security gaps
• Streamline IT operations and enhance productivity by automating security tasks and workflows

Frustrations

• Facing challenges in managing and securing privileged accounts across multiple cloud platforms
• Balancing the need for strong security measures with the demand for seamless user experience
• Lack of visibility into user activities and potential security risks within the IT environment

BeyondTrust Geographic and Demographic Insights

Geographic Insights: BeyondTrust's primary market is the United States, followed by the United Kingdom and Germany. These countries represent significant markets for cybersecurity solutions.

Demographic Insights: BeyondTrust's target audience is predominantly male, aged between 25-44, reflecting the demographics of cybersecurity professionals.

BeyondTrust Socio-economic Profile

Household and Income Insights: BeyondTrust's typical user belongs to households of 2-4 members with medium income levels, indicative of professionals in their mid-career stage.

Educational and Employment Insights: The majority of BeyondTrust's target users are highly educated, with over 90% having attained a university or postgraduate degree, and are primarily employed full-time.

BeyondTrust Behavioral Insights

Interest-Based Insights: Users show a keen interest in cybersecurity, information technology, data privacy, compliance, risk management, cloud security, and ethical hacking.

Technology and Social Media Usage: BeyondTrust users prefer desktop devices and are highly active on professional platforms like LinkedIn and Twitter, reflecting their cybersecurity focus.

BeyondTrust Top Competitors