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BeyondTrust is a cybersecurity company that provides privileged access management (PAM) and identity security solutions. Their products and services help organizations protect sensitive data and systems from cyberattacks by securing, managing, and monitoring privileged access. They offer a comprehensive platform that includes solutions for threat detection, vulnerability management, and compliance.
Company : BeyondTrust
Industry : CybersecurityPrivileged Access ManagementIdentity Security
BeyondTrust Key Value propositions
BeyondTrust Latest news
BeyondTrust: Identity and Access Security
BeyondTrust is the worldwide leader in intelligent identity and access security. We protect identities, stop threats, and deliver dynamic access.
BeyondTrust
Exciting news! BeyondTrust has officially acquired Entitle! Entitle is a pioneering privilege management solution that discovers, manages, and automates ...
Blog | BeyondTrust
Get the latest news, ideas, and tactics from BeyondTrust. You may ... There is one important truth that organizations need to face right now: the ...
BeyondTrust | LinkedIn
Jul 1, 2021 ... BeyondTrust is the worldwide leader in Privileged Access Management (PAM), empowering organizations to secure and manage their entire ...
BeyondTrust SWOT Analysis
Strengths
Strong brand reputation and recognition in the cybersecurity industry.Comprehensive product portfolio addressing a wide range of security needs.Large customer base across various industries globally.
Weaknesses
Potential complexity in integrating its diverse product offerings.Pricing structure might be perceived as high by some smaller businesses.Dependence on a limited number of strategic partners for market reach.
Opportunities
Expand into emerging markets with growing cybersecurity demands.Develop innovative solutions leveraging AI and machine learning for threat prediction.Offer tailored security solutions for specific industry verticals.
Threats
Intense competition from established players and emerging startups in the cybersecurity market.Rapid evolution of cyber threats and the need for continuous product innovation.Potential for economic downturns to impact cybersecurity budgets of organizations.
Top Marketing Strategies for BeyondTrust
BeyondTrust User Persona
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BeyondTrust Geographic and Demographic Insights
Geographic Insights: BeyondTrust's primary market is the United States, followed by the United Kingdom and Germany. These countries represent significant markets for cybersecurity solutions.
United States
55.2%
United Kingdom
12.7%
Germany
8.9%
Canada
6.2%
Australia
5%
Demographic Insights: BeyondTrust's target audience is predominantly male, aged between 25-44, reflecting the demographics of cybersecurity professionals.
BeyondTrust Socio-economic Profile
Household and Income Insights: BeyondTrust's typical user belongs to households of 2-4 members with medium income levels, indicative of professionals in their mid-career stage.
Educational and Employment Insights: The majority of BeyondTrust's target users are highly educated, with over 90% having attained a university or postgraduate degree, and are primarily employed full-time.
BeyondTrust Behavioral Insights
Interest-Based Insights: Users show a keen interest in cybersecurity, information technology, data privacy, compliance, risk management, cloud security, and ethical hacking.
Technology and Social Media Usage: BeyondTrust users prefer desktop devices and are highly active on professional platforms like LinkedIn and Twitter, reflecting their cybersecurity focus.
BeyondTrust Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
CyberArk | 35.7% | Privileged Access Management, Identity Security, Cloud Security |
ThycoticCentrify | 28.6% | Privileged Account Management, Endpoint Security, Secrets Management |
SailPoint | 19.1% | Identity Governance, Access Management, Compliance |