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Beyond Barriers CIC Target Audience

Beyond Barriers' target audience encompasses several groups. These include individuals over 16 years old struggling with emotional and mental health challenges, particularly those related to trauma, adversity, and stress. The audience also includes businesses and organizations aiming to improve employee wellbeing, reduce burnout, and create trauma-informed workplaces. Furthermore, the target audience extends to commissioners and community stakeholders seeking to address gaps in mental health service provision and build trauma-sensitive communities. The organization also focuses on reaching disadvantaged members of the community who may benefit from free trauma care, aligning with their mission as a Community Interest Company.

User Segments

Beyond Barriers CIC Geographic Distribution

The primary market is the United Kingdom with 75% users. The US and Canada follow with 10% and 5% respectively, indicating a strong domestic presence with growing international interest.

Top Countries

United Kingdom flag

United Kingdom

75%
United States flag

United States

10%
Canada flag

Canada

5%
Australia flag

Australia

3%
Ireland flag

Ireland

2%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Most target users live in households of 2-4 people and have a medium income level, indicating a mix of individuals and families who can afford wellbeing services.

Employment Status

Income Distribution

Education Level

Beyond Barriers CIC Behavior Analysis

Behavior Profile

Mindfulness
Yoga
Trauma Recovery
Personal Development
Healthy Eating
Community Events
Psychology
Stress Management
Anxiety Relief
Workplace Wellbeing
Online Courses
Coaching
Peer Support
Social Media Engagement
Holistic Therapies

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