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Executive Summary
Beyond Barriers CIC is a non-profit social enterprise based in Altrincham, UK, providing therapeutic services, training, and staff support. They specialize in trauma-informed care, offering a blend of psychological therapies, yoga therapy, nutritional therapy, and peer support. Their mission is to improve access to affordable, high-quality mental health support within a compassionate and socially connected community.
Industries
Major Markets
United Kingdom
Ireland
United StatesKey Competitors
Beyond Barriers CIC Top Products
Brand Positioning
Customer Sentiments
Beyond Barriers CIC Key Value Propositions
Beyond Barriers CIC SWOT Analysis
Strengths
Holistic approach to mental health
Specialization in trauma-informed care
Commitment to affordability
Weaknesses
Limited geographical reach
Reliance on funding and grants
Competition from established mental health providers
Opportunities
Expand online services nationally
Develop partnerships with local organizations
Raise awareness of trauma-informed care
Threats
Economic downturn impacting funding
Increasing competition in the mental health sector
Changing healthcare policies and regulations
Beyond Barriers operates in the mental health and wellness industry. They specialize in trauma-informed care, offering therapeutic services, staff training, and community outreach programs.
Market Growth Stage
Pace of Market Growth
Beyond Barriers CIC Target Audience
Geographic Insights
Beyond Barriers CIC primarily serves the UK market, with a strong focus on the Greater Manchester and Cheshire regions. However, there's potential for international growth through online services.
Top Countries
United Kingdom
90% market share
Ireland
3% market share
United States
2% market share
Canada
1.5% market share
Australia
1% market share
Beyond Barriers CIC Audience Segments
Beyond Barriers serves individuals seeking mental health support, particularly those affected by trauma and adversity. They also target organizations in the Greater Manchester and Cheshire region, offering staff support, training, and consulting services centered around trauma-informed practices and building compassionate workplaces.
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Beyond Barriers CIC
Value-Based Pricing Implementation
Beyond Barriers can tailor pricing tiers to different income levels, making their services more accessible to a wider audience. This strategy will increase the reach and impact of their mental health support, catering to the diverse needs of their target market.
Learn morePersonalized User Onboarding
By providing tailored onboarding experiences based on individual needs and goals, Beyond Barriers can improve user engagement and retention. This strategy will build stronger relationships with clients and create a more personalized and impactful experience.
Learn moreContent-Specific Call-to-Action Optimization
Beyond Barriers can design targeted calls-to-action within their content to guide users towards the most relevant services or information. This strategy will drive conversions and ensure that users are effectively directed to the resources they need.
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