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Executive Summary
Beyond Barriers CIC is a community-focused emotional health service specializing in providing holistic support for emotional wellbeing, particularly addressing the impact of trauma. As a Community Interest Company, Beyond Barriers reinvests its profits into providing free trauma care for disadvantaged community members, aiming to bridge gaps in mental health provisions. They offer various services, including psychological therapy, specialist trauma programs (like the LifeBEAT program), yoga therapy, workplace wellbeing programs, and emotional wellbeing & coaching. Their approach integrates psychology, yoga, nutrition, and peer support, offering a comprehensive and progressive approach to overcoming stress, adversity, and trauma. They also focus on creating trauma-informed communities through training and partnerships.
Industries
Major Markets
United Kingdom
United States
CanadaKey Competitors
Beyond Barriers CIC Top Products
Brand Positioning
Beyond Barriers CIC is a community-focused emotional health service in Altrincham, UK, specializing in trauma-informed care through holistic approaches like psychology, yoga, and nutrition, offering both individual and workplace wellbeing programs with a commitment to accessibility.
Customer Sentiments
Customer sentiment appears positive due to the company's commitment to community support and holistic wellbeing, as indicated by interest in mindfulness, yoga, and personal development. The focus on trauma recovery and accessibility further enhances this positive sentiment, suggesting that customers value their comprehensive and inclusive approach.
Beyond Barriers CIC Key Value Propositions
Beyond Barriers provides integrated therapeutic services, combining psychology, yoga, nutritional therapy, and peer support to address both the mind and body, particularly for individuals who have experienced trauma, stress, and adversity. Their commitment to accessibility, through subsidized treatments and free services, ensures disadvantaged community members receive the support they need.
Beyond Barriers CIC SWOT Analysis
Strengths
Holistic approach integrating psychology, yoga & nutrition.
Specialized trauma programs like LifeBEAT.
Commitment to community and free services.
Weaknesses
Limited brand awareness compared to larger competitors.
Reliance on funding for free community services.
Geographic concentration in Greater Manchester/Cheshire.
Opportunities
Expand online services nationally and internationally.
Develop partnerships with businesses for wellbeing programs.
Secure grants for free trauma care programs.
Threats
Competition from established mental health providers.
Economic downturn affecting individual and business spending.
Changes in funding for community health programs.
Beyond Barriers operates within the emotional health and wellbeing industry, with a specific focus on trauma-informed care. Their services fall under the broader domain of mental health services, encompassing psychological therapy, yoga therapy, nutritional therapy, and workplace wellness programs. The organization also works within the community development sector by creating trauma-sensitive communities and promoting lived experience roles.
Market Growth Stage
Pace of Market Growth
Beyond Barriers CIC Target Audience
Geographic Insights
The primary market is the United Kingdom with 75% users. The US and Canada follow with 10% and 5% respectively, indicating a strong domestic presence with growing international interest.
Top Countries
United Kingdom
75% market share
United States
10% market share
Canada
5% market share
Australia
3% market share
Ireland
2% market share
Recommended Marketing Strategiesfor Beyond Barriers CIC
Referral Contest
Implement a referral contest to incentivize current clients and community members to refer new individuals seeking emotional wellbeing support. This can significantly expand Beyond Barriers' reach and attract new clients organically through word-of-mouth marketing, capitalizing on the trust and relationships within their existing network.
Learn moreCharitable Sales Contribution
Integrate a charitable component by contributing a portion of sales to provide free trauma care for disadvantaged community members. This aligns with Beyond Barriers' mission as a Community Interest Company, enhancing brand reputation and attracting socially conscious clients who value giving back to the community.
Learn moreLeverage User-Generated Content (UGC)
Encourage clients to share their positive experiences and testimonials through user-generated content. This builds trust and credibility, demonstrating the real-world impact of Beyond Barriers' services through authentic stories and creating compelling social proof.
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