Beyond Barriers CIC : Market and Competitor Analysis

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Beyond Barriers CIC is a non-profit social enterprise based in Altrincham, UK, providing therapeutic services, training, and staff support. They specialize in trauma-informed care, offering a blend of psychological therapies, yoga therapy, nutritional therapy, and peer support. Their mission is to improve access to affordable, high-quality mental health support within a compassionate and socially connected community.

Company : Beyond Barriers CIC

Industry : Mental HealthWellnessTrauma-Informed Care

Major Markets

United Kingdom

Ireland

United States

Key Competitors

SelfSpace

Mind

Rethink Mental Illness

Beyond Barriers CIC Key Value propositions

Holistic Mental Health

Trauma-Informed Care

Affordable Services

Community Support

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Beyond Barriers CIC SWOT Analysis

Strengths

Holistic approach to mental healthSpecialization in trauma-informed careCommitment to affordability

Weaknesses

Limited geographical reachReliance on funding and grantsCompetition from established mental health providers

Opportunities

Expand online services nationallyDevelop partnerships with local organizationsRaise awareness of trauma-informed care

Threats

Economic downturn impacting fundingIncreasing competition in the mental health sectorChanging healthcare policies and regulations

Top Marketing Strategies for Beyond Barriers CIC

Value-Based Pricing Implementation

Beyond Barriers can tailor pricing tiers to different income levels, making their services more accessible to a wider audience. This strategy will increase the reach and impact of their mental health support, catering to the diverse needs of their target market.

Personalized User Onboarding

By providing tailored onboarding experiences based on individual needs and goals, Beyond Barriers can improve user engagement and retention. This strategy will build stronger relationships with clients and create a more personalized and impactful experience.

Content-Specific Call-to-Action Optimization

Beyond Barriers can design targeted calls-to-action within their content to guide users towards the most relevant services or information. This strategy will drive conversions and ensure that users are effectively directed to the resources they need.

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Beyond Barriers CIC User Persona

Name:

Sarah Thompson

Age :

32

Gender :

Female

Occupation :

Teacher

Industry :

Education

Education :

Master's Degree, Education

Preferred platforms

GOALS

Sarah seeks accessible and holistic mental health support to manage work-related stress and anxiety, aiming to improve her sleep quality and overall well-being
She wants to find a supportive community and connect with others who understand the challenges of her profession
Sarah is interested in incorporating yoga and mindfulness into her routine for stress reduction and improved emotional regulation

Frustrations

Long working hours and the demanding nature of teaching leave Sarah feeling emotionally drained and overwhelmed
She struggles to find affordable mental health resources that cater to her specific needs and schedule
Sarah feels isolated in her experiences and desires a sense of belonging and understanding from others

Name:

David Wilson

Age :

45

Gender :

Male

Occupation :

Project Manager

Industry :

Technology

Education :

Bachelor's Degree, Business Administration

Preferred platforms

GOALS

David wants to address past trauma and work through its lingering effects in a safe and confidential environment
He aims to develop healthy coping mechanisms to manage stress and improve his relationships with loved ones
David seeks to prioritize his mental health and break down the stigma surrounding men's mental health in the workplace

Frustrations

David feels apprehensive about seeking traditional therapy due to societal stigma and concerns about confidentiality
He struggles with feelings of isolation and finds it challenging to connect with others who understand his experiences
David's busy work schedule makes it difficult to prioritize self-care and find time for therapy sessions

Name:

Emily Chen

Age :

24

Gender :

Female

Occupation :

Graphic Designer

Industry :

Creative Arts

Education :

Bachelor's Degree, Fine Arts

Preferred platforms

GOALS

Emily is searching for affordable mental health support to manage anxiety and creative blocks, aiming to boost her self-confidence and productivity
She is interested in exploring alternative therapies like yoga and nutrition to complement traditional therapy
Emily wants to build a positive relationship with her body image and develop healthy coping strategies for stress

Frustrations

Financial constraints limit Emily's access to traditional mental health services, leading to feelings of helplessness
She experiences anxiety surrounding social media comparison and its impact on her self-esteem
Emily desires a supportive community where she can openly discuss her experiences without judgment

Beyond Barriers CIC Geographic and Demographic Insights

Geographic Insights: Beyond Barriers CIC primarily serves the UK market, with a strong focus on the Greater Manchester and Cheshire regions. However, there's potential for international growth through online services.

Top Countries

United Kingdom
90%
Ireland
3%
United States
2%
Canada
1.5%
Australia
1%

Demographic Insights: Beyond Barriers CIC's target audience skews slightly towards females and individuals aged 25-34. However, their services cater to a diverse age range experiencing mental health challenges.

Age Distribution

Gender Distribution

Beyond Barriers CIC Socio-economic Profile

Household and Income Insights: The target audience typically falls within the middle-income bracket and may live in households of 2-4 people, reflecting a mix of individuals and families seeking support.

Educational and Employment Insights: A significant portion of the target audience is likely to be employed full-time and hold a university or college degree, highlighting the prevalence of mental health concerns across different demographics.

Households Size

Income Distribution

Education Level

Employment Status

Beyond Barriers CIC Behavioral Insights

Interest-Based Insights: The target audience shows interest in mental health, wellness practices (yoga, nutrition, mindfulness), personal growth, and finding support within a community.

Technology and Social Media Usage: The target audience is active on social media, particularly YouTube and Instagram. They use a mix of devices, with a slight preference for Android.

Interests

Mental HealthWellnessYogaNutritionMindfulnessPersonal GrowthSupport Groups

Device Breakdown

Social Media Usage

Beyond Barriers CIC Top Competitors

Competitor	Estimated market share	Top domains
SelfSpace	40.2%	Mental Health, Therapy, Self-Help
Mind	25.5%	Mental Health Advocacy, Support Services, Information & Resources
Rethink Mental Illness	15.3%	Mental Health Advocacy, Support Groups, Research

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