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Better Place Forests Target Audience
User Segments
Age: 68
Gender: Female
Occupation: Retired Financial Executive
Education: Master's Degree
Age: 72
Gender: Male
Occupation: Retired Healthcare Administrator
Education: Doctorate Degree
Age: 59
Gender: Female
Occupation: Self-Employed Financial Consultant
Education: Professional Degree
Eleanor Vance
Goals
- To ensure her financial legacy is preserved and her family is provided for after she's gone
- To find a meaningful and environmentally responsible way to be remembered
- To contribute to a cause that aligns with her lifelong values of conservation and sustainability.
Pain Points
- Difficulty navigating complex legal and estate planning documents without clear guidance
- Concerns about the environmental impact of traditional memorial services
- Finding a unique and lasting tribute that truly reflects her love for nature and family.
Better Place Forests Geographic Distribution
Primarily targeting North America (US & Canada), with smaller market shares in other English-speaking countries that value environmentalism and nature.
Top Countries
United States
Canada
United Kingdom
Australia
New Zealand
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users are likely from 1-4 person households with medium to high income, indicating disposable income for unique services.
Employment Status
Income Distribution
Education Level
Better Place Forests Behavior Analysis
Behavior Profile
Device Breakdown
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