Age: 62

Gender: Female

Occupation: Conservation Director (Retired professor of Ecology) at State University.) Volunteering for Nature Conservancy orgs. and other environmental advocacy groups.) She gives back through donating and volunteer work to various environmental orgs. looking to make an impact. She wants to provide a lasting message to the Earth as a steward of nature. She is preplanning her end of life arrangements and desires a more sustainable footprint and final message that aligns with her values.) Better Place Forests is her best option based on this info at age 62.) Her family is grown and have moved out. She and her husband are retired and are living off social security and a retirement pension. They live modestly and want to spend their money wisely and in a sustainable manner.) She spends 4 hours a day researching for ecological efforts.) Most important platforms would be youtube, linkedin, and environmental websites. She also uses facebook to connect with friends.) She would likely not be using Tik Tok as she is not the target age for this platform. Her most important values when making a purchase are: environmental stewardship, sustainable business practices, and transparent operations.) Her top fears include: leaving a negative environmental impact, burdening her family with complicated end-of-life arrangements, and not finding memorial options that truly reflect her values.) The top 3 search terms she would look for: sustainable burial options, natural memorial forests, eco-friendly end-of-life planning.) She is drawn to legacy planning and philonthropic donations for environmental conservation and stewardship.) she is willing to spend $10,000 to $20,000 on her final arrangements as her last statement to the world!) She values nature, outdoor activities, and the pacific northwest as she is a PNW transplant from the midwest.) she moved here to immerse herself into conservation projects.) She is willing to spend a decent amount of money to create a legacy and statement to her values. She prefers to be buried next to her family in a common plot in a beautiful and well managed PNW forest to share an eternal connection with them and the land.) She uses desktop and ipad primarily to consume her media and research her environmental pursuits. She has some social media but it is mostly for informational purposes rather than to post and share.) Better Place Forests are her best option based on the following. It has eco-friendly end-of-life planning, natural memorial forests, sustainable burial options.) The key elements are sustainability, transparency, and legacy. She wants to be good to nature and not burden her family with complicated end of life arrangements. She wants to leave a positive impact on this world and its ecology.) She feels a need to make a statement that is a testament to her environmental values.) She wants to be closer to her family and nature through burial and a final message of stewardship of this beautiful Earth. She does not have a high purchase frequency. Once she has decided on where to be buried and how, she will stick with that. She is not likely to change her mind or buy anything else. She has high customer lifetime value and she will tell all of her conservation friends to look into this as a legacy planning option.) she is very active in local and national environmental conversations and events. She is also involved in various philanthropic orgs to give back to nature!) she is very influential in her community. She likes to give back and will tell all of her friends to use this service. It is the highest ROI to connect with this individual if you can!) She uses Linkedin, environmental websites, and youtube the most.) She values environmental ethics, transparency in business practices, and companies that provide stewardship to nature. Her greatest pain points include complicated end-of-life arrangements, traditional burial practices that leave a negative environmental impact, and not finding sustainable options that align with her values.She is motivated to leave a legacy of environmental stewardship and to secure a final resting place that is in harmony with nature.)She wants to simplify and secure her end of life arrangements so she can focus on her environmental activities and philanthropy during her final years. She is willing to research and evaluate different end-of-life options to find a choice that aligns with her values and preferences.) She wants an easy and simple way to set things in place for her final message to the world and to her family that is low burden.) She also wants to make sure the memorial plot is secured and will be forever protected as a natural forest.) She spends most of her time volunteering for environmental causes and spends a good portion of time learning how she can help make the world better. She also is very active in social media, especially facebook, in communicating with her friends and family and sharing her volunteer activities. She loves to be outside and hikes a lot. She is not able to do much physically in her condition but still enjoys being surrounded by nature.) She and her husband have a low profile life. They don't have many expenses. Most of their expenses are on environmental causes, land conservations, and travel. They travel across the PNW a lot for hiking and nature trips. She is motivated to create a positive impact on the world and live sustainably. She cares for her legacy and wants to be known as a person who lived a good life and made the world better.) She has high environmental ethics and believes in sustainable practices. She wants the world to be protected for future generations.) She has a high purchase frequency in donating and volunteering. Her customer lifetime value is very high and can be a good advocate for your service if she is satisfied.) Better Place Forests' key elements are sustainability, transparency, and legacy. This makes her an ideal customer.) She is a retired professor and is used to researching. She will make sure to research all options and will not be persuaded if a brand doesn't fulfill her values and standards. She is hard to convince if the company does not have what she wants and has the business practices that she believes in. She is very ethical and sticks with her values and principles. She has friends that share the same values as she does and this would provide an opportunity for other referrals as well. She likes to buy and stick with her service and will probably stick with the company for life and not seek out another company unless the brand somehow goes against her values.) She likes to hear what others have to say and is also interested in what the company stands for. She will believe what others have to say and is very transparent so that others can know exactly what the experience is like. She trusts honest feedback and opinions. She wants to continue to give back and leave a legacy so she will always be very responsive to the company and other peers and potential customers. Overall, if she is satisfied, she will bring the company a lot of lifetime value and create advocates from her network too. She is an outstanding customer to make happy and she will be a lifelong advocate and customer if she is satisfied.) She has a strong social influence to her community and is very good at advocating for a brand if she believes in their values.) Overall, she has strong advocacy and high potential for recommendations. She has very strong referral power. She is a great asset to the company. Her satisfaction with a sustainable legacy will be the company's biggest win.) Her family and friends and the environmental orgs. she associates with are good to connect with to find other customers as well. She values sustainability, positive impact, and a legacy in her end of life arrangements.) These include sustainable burial, natural memorial forests, and eco-friendly end-of-life planning.) Her persona matches this as she is interested in land conservation and legacy planning. She also has the financial ability to invest in end of life arrangements.) She is environmentally conscious and is seeking alternative burial options.) She would like to honor the memory of her loved one in a natural and eco-friendly way as well.) She values her legacy and would like to make an impact and have a lasting message on the Earth.) She is making pre-arrangements for her end of life and desires a final message that aligns with her values.) She is concerned with the future of the Earth and is deeply concerned and does what she can to make sure the future generations can live peacefully. She would donate and volunteer and make sure the Earth will be taken care of.) Better Place Forests is a great business and she is the best customer to advocate for them. She has the legacy to pass on to future generations.

Education: Master's Degree, Environmental Science

Age: 58

Gender: Male

Occupation: Financial Planner (Self-employed financial planner with a focus on sustainable investing. Passionate about aligning financial goals with environmental values. He also wants to conserve his land for future generations. Looking for ways to give back and create a lasting legacy. He and his wife have 2 grown children that have left the nest and now are planning their own families. He lives comfortably as an upper-middle income planner and has started to think about his legacy and retirement. As a financial advisor, he wants to invest his money wisely and ethically. He loves spending time in his garden and nature. He wants to use better place forests for his pre-planning and his parents as well.) Most important platforms would be youtube, linkedin, and instagram. He also wants to stay current with social trends to better cater to his clients.He would likely not be using X and Facebook as he is not the target age for these platforms. His most important values when making a purchase are: financial sustainability, ethical business practices, and environmental stewardship. He also wants to stay on trend with the younger generation. His top fears include: leaving a negative financial impact on his family, not securing ethical and sustainable investments, and not preserving his land for future generations. The top 3 search terms he would look for: ethical investments, conservation easements, and sustainable estate planning. He is drawn to legacy planning and philonthropic donations for environmental conservation and stewardship. He is willing to spend $5,000 to $10,000 on his final arrangements as his legacy to the world and future generations! He values nature, outdoor activities, financial wisdom, and legacy planning. He wants to ensure his family is well taken care of while being sustainable. He wants to provide a lasting legacy and final arrangements to the world. He prefers to be buried next to his family in a common plot in a beautiful and well managed forest to share an eternal connection with them and the land. He uses desktop and ipad primarily to consume his media and research his financial markets. He also uses Instagram to stay on trend with the younger generation. Better Place Forests are his best option based on the following. It has ethical investments, natural memorial forests, sustainable burial options. The key elements are sustainability, transparency, and legacy. He wants to be good to nature and also invest his money wisely for his children and his final legacy. He wants to leave a positive impact on this world and its ecology. He feels a need to be sustainable and ethical in his investments, legacy, and end of life arrangements. He wants to be closer to his family and nature through burial and a final message of stewardship of this beautiful Earth. He does not have a high purchase frequency. Once he has decided on where to be buried and how, he will stick with that. He is not likely to change his mind or buy anything else. He has high customer lifetime value and he will tell all of his conservation friends and clients to look into this as a legacy planning option. He is very active in local and national environmental conversations and events. He is also involved in various philanthropic orgs to give back to nature! He is very influential in his community. He likes to give back and will tell all of his friends to use this service. It is the highest ROI to connect with this individual if you can! He uses Linkedin, instagram, and youtube the most. He values environmental ethics, transparency in business practices, and companies that provide stewardship to nature. His greatest pain points include complicated end-of-life arrangements, traditional burial practices that leave a negative environmental impact, and not finding sustainable options that align with his values.He is motivated to leave a legacy of environmental stewardship and to secure a final resting place that is in harmony with nature.He wants to simplify and secure his end of life arrangements so he can focus on his environmental activities and philanthropy during his final years. He is willing to research and evaluate different end-of-life options to find a choice that aligns with his values and preferences. He wants an easy and simple way to set things in place for his final message to the world and to his family that is low burden. He also wants to make sure the memorial plot is secured and will be forever protected as a natural forest. He spends most of his time volunteering for environmental causes and spends a good portion of time learning how he can help make the world better. He also is very active in social media, especially instagram, in communicating with his friends and family and sharing his financial wisdom. He loves to be outside and spends a lot of his time on his garden and taking care of his land. He and his wife have a comfortable life. They don't have many expenses. Most of their expenses are on environmental causes, land conservations, and travel. They travel across the world a lot for hiking and nature trips. He is motivated to create a positive impact on the world and live sustainably. He cares for his legacy and wants to be known as a person who lived a good life and made the world better. He has high environmental ethics and believes in sustainable practices. He wants the world to be protected for future generations. He has a high purchase frequency in donating and volunteering. His customer lifetime value is very high and can be a good advocate for your service if he is satisfied. Better Place Forests' key elements are sustainability, transparency, and legacy. This makes him an ideal customer. He is an experienced financial planner and is used to researching. He will make sure to research all options and will not be persuaded if a brand doesn't fulfill his values and standards. He is hard to convince if the company does not have what he wants and has the business practices that he believes in. He is very ethical and sticks with his values and principles. He has friends and clients that share the same values as he does and this would provide an opportunity for other referrals as well. He likes to buy and stick with his service and will probably stick with the company for life and not seek out another company unless the brand somehow goes against his values. He likes to hear what others have to say and is also interested in what the company stands for. He will believe what others have to say and is very transparent so that others can know exactly what the experience is like. He trusts honest feedback and opinions. He wants to continue to give back and leave a legacy so he will always be very responsive to the company and other peers and potential customers. Overall, if he is satisfied, he will bring the company a lot of lifetime value and create advocates from his network too. He is an outstanding customer to make happy and he will be a lifelong advocate and customer if he is satisfied. He has a strong social influence to his community and is very good at advocating for a brand if he believes in their values. Overall, he has strong advocacy and high potential for recommendations. He has very strong referral power. He is a great asset to the company. His satisfaction with a sustainable legacy will be the company's biggest win. His family and friends and the environmental orgs. he associates with are good to connect with to find other customers as well. He values sustainability, positive impact, and a legacy in his end of life arrangements. These include sustainable burial, natural memorial forests, and eco-friendly end-of-life planning. His persona matches this as he is interested in land conservation and legacy planning. He also has the financial ability to invest in end of life arrangements. He is environmentally conscious and is seeking alternative burial options. He would like to honor the memory of his loved one in a natural and eco-friendly way as well. He values his legacy and would like to make an impact and have a lasting message on the Earth. He is making pre-arrangements for his end of life and desires a final message that aligns with his values. He is concerned with the future of the Earth and is deeply concerned and does what he can to make sure the future generations can live peacefully. He would donate and volunteer and make sure the Earth will be taken care of. Better Place Forests is a great business and he is the best customer to advocate for them. He has the legacy to pass on to future generations.

Education: Bachelor's Degree, Finance

Age: 68

Gender: Male

Occupation: Retired Physician (Retired physician with a passion for nature photography and conservation. He is a nature photographer and takes many landscape photos for the Earth. He is also a retired physician and volunteers at the local hospital giving back to the community. He and his wife recently lost a close family member due to cancer and he started thinking about his own end of life arrangements. He has high income and would be comfortable with paying a large amount of money to pay for a plot for him and his wife. He loves the PNW and the outdoors and would like to get buried in the forest. He wants to be a part of nature and not buried in a coffin in an industrial complex. He has high ethical values and principles. His wife does not want to be cremated so he wants to find a plot for both of them. He wants a plot so they can both be laid to rest next to each other in a natural setting.) Most important platforms would be youtube, linkedin, and facebook. He also wants to connect with the older demographics for legacy planning and end of life arrangements.He would likely not be using X, Instagram, and Tik Tok as he is not the target age for these platforms. His most important values when making a purchase are: ethical business practices, environmental stewardship, and legacy planning. He also wants to stay connected with other seniors. His top fears include: his wife's end of life preferences, not securing an eco-friendly end of life, and not preserving his memories for future generations. The top 3 search terms he would look for: natural burial plots, legacy plans, memorial forest. He is drawn to legacy planning and philonthropic donations for environmental conservation and stewardship. He is willing to spend $20,000 to $50,000 on his final arrangements as his legacy to the world and his wife. He values nature, outdoor activities, financial wisdom, and legacy planning. He wants to ensure his family is well taken care of while being sustainable. He wants to provide a lasting legacy and final arrangements to the world. He prefers to be buried next to his wife in a common plot in a beautiful and well managed forest to share an eternal connection with them and the land. He uses desktop and ipad primarily to consume his media and research his financial markets. He also uses Facebook to stay connected with family and friends. Better Place Forests are his best option based on the following. It has natural burial plots, legacy plans, memorial forest. The key elements are sustainability, transparency, and legacy. He wants to be good to nature and also invest his money wisely for his children and his final legacy. He wants to leave a positive impact on this world and its ecology. He feels a need to be sustainable and ethical in his investments, legacy, and end of life arrangements. He wants to be closer to his family and nature through burial and a final message of stewardship of this beautiful Earth. He does not have a high purchase frequency. Once he has decided on where to be buried and how, he will stick with that. He is not likely to change his mind or buy anything else. He has high customer lifetime value and he will tell all of his conservation friends and clients to look into this as a legacy planning option. He is very active in local and national conversations and events. He is also involved in various philanthropic orgs to give back to nature! He is very influential in his community. He likes to give back and will tell all of his friends to use this service. It is the highest ROI to connect with this individual if you can! He uses Linkedin, facebook, and youtube the most. He values environmental ethics, transparency in business practices, and companies that provide stewardship to nature. His greatest pain points include traditional burial practices that leave a negative environmental impact, not finding sustainable options that align with his values, and having a good memorial option for his wife. He is motivated to leave a legacy of environmental stewardship and to secure a final resting place that is in harmony with nature.He wants to simplify and secure his end of life arrangements so he can focus on his environmental activities and philanthropy during his final years. He is willing to research and evaluate different end-of-life options to find a choice that aligns with his values and preferences. He wants an easy and simple way to set things in place for his final message to the world and to his family that is low burden. He also wants to make sure the memorial plot is secured and will be forever protected as a natural forest. He spends most of his time volunteering for environmental causes and spends a good portion of time learning how he can help make the world better. He also is very active in social media, especially facebook, in communicating with his friends and family and sharing his photos from nature and landscape. He loves to be outside and spends a lot of his time on his nature photography projects. He and his wife have a comfortable life. They don't have many expenses. Most of their expenses are on travel and philanthropy. They travel across the world a lot for hiking and nature photography trips. He is motivated to create a positive impact on the world and live sustainably. He cares for his legacy and wants to be known as a person who lived a good life and made the world better. He has high environmental ethics and believes in sustainable practices. He wants the world to be protected for future generations. He has a high purchase frequency in donating and volunteering. His customer lifetime value is very high and can be a good advocate for your service if he is satisfied. Better Place Forests' key elements are sustainability, transparency, and legacy. This makes him an ideal customer. He is an experienced and has high income and is used to researching. He will make sure to research all options and will not be persuaded if a brand doesn't fulfill his values and standards. He is hard to convince if the company does not have what he wants and has the business practices that he believes in. He is very ethical and sticks with his values and principles. He has friends and clients that share the same values as he does and this would provide an opportunity for other referrals as well. He likes to buy and stick with his service and will probably stick with the company for life and not seek out another company unless the brand somehow goes against his values. He likes to hear what others have to say and is also interested in what the company stands for. He will believe what others have to say and is very transparent so that others can know exactly what the experience is like. He trusts honest feedback and opinions. He wants to continue to give back and leave a legacy so he will always be very responsive to the company and other peers and potential customers. Overall, if he is satisfied, he will bring the company a lot of lifetime value and create advocates from his network too. He is an outstanding customer to make happy and he will be a lifelong advocate and customer if he is satisfied. He has a strong social influence to his community and is very good at advocating for a brand if he believes in their values. Overall, he has strong advocacy and high potential for recommendations. He has very strong referral power. He is a great asset to the company. His satisfaction with a sustainable legacy will be the company's biggest win. His family and friends and the environmental orgs. he associates with are good to connect with to find other customers as well. He values sustainability, positive impact, and a legacy in his end of life arrangements. These include natural burial plots, legacy plans, memorial forest. His persona matches this as he is interested in land conservation and legacy planning. He also has the financial ability to invest in end of life arrangements. He is environmentally conscious and is seeking alternative burial options. He would like to honor the memory of his loved one in a natural and eco-friendly way as well. He values his legacy and would like to make an impact and have a lasting message on the Earth. He is making pre-arrangements for his end of life and desires a final message that aligns with his values. He is concerned with the future of the Earth and is deeply concerned and does what he can to make sure the future generations can live peacefully. He would donate and volunteer and make sure the Earth will be taken care of. Better Place Forests is a great business and he is the best customer to advocate for them. He has the legacy to pass on to future generations.

Education: Doctorate Degree, Medicine