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Baby Trend is a company that designs, manufactures, and sells products for infants and young children. Their product line includes a wide range of items designed to provide safety, comfort, and entertainment for babies and toddlers. They are committed to providing high-quality products at affordable prices.
Company : Baby Trend
Industry : Baby ProductsChildcareParenting
Baby Trend Key Value propositions
Baby Trend Latest news
Baby Trend® | Car Seats, Strollers, High Chairs, Nursery and More!
... top tier quality that are durable and safe for baby ... Follow us on Instagram and discover our new products! Tag us #shareyourbabytrend.
Baby Trend, Inc. | LinkedIn
... Top Pick for new parents. We take great pride in knowing the products we ... http://www.BabyTrend.com. External link for Baby Trend, Inc. Industry ...
Contact Us – Baby Trend
Emails are answered Monday through Friday. To ensure you receive email from us, please add "babytrend.com" to the list of Trusted Senders in your SPAM filter.
CPSC and Baby Trend Warn Consumers About Entrapment Hazard ...
Feb 9, 2023 ... The Sit N' Stand strollers have been sold nationwide since 2009. These strollers have been and are sold online at www.babytrend.com ...
Baby Trend SWOT Analysis
Strengths
Wide range of productsAffordable pricingFocus on safety features
Weaknesses
Limited marketing budgetDependence on retailersCompetition from established brands
Opportunities
Expanding online presenceDeveloping innovative productsTargeting emerging markets
Threats
Economic downturnChanging consumer preferencesIncreasing competition
Top Marketing Strategies for Baby Trend
Baby Trend User Persona
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Preferred platforms
GOALS
Frustrations
Baby Trend Geographic and Demographic Insights
Geographic Insights: Baby Trend's primary market is the United States, followed by Canada and Mexico. The UK and Australia represent smaller, but growing markets.
Top Countries
United States
65%
Canada
10%
Mexico
8%
United Kingdom
5%
Australia
4%
Demographic Insights: Baby Trend's target audience is primarily females aged 25-44, reflecting the demographics of parents with young children.
Age Distribution
Gender Distribution
Baby Trend Socio-economic Profile
Household and Income Insights: Baby Trend targets households of 2-4 people with medium income levels, aligning with the average family structure and affordability concerns.
Educational and Employment Insights: Baby Trend's audience is largely employed full-time or part-time, reflecting the need for childcare products while working. Most have some college or university education.
Households Size
Income Distribution
Education Level
Employment Status
Baby Trend Behavioral Insights
Interest-Based Insights: Baby Trend's target audience shows strong interest in parenting, childcare, baby products, family activities, early childhood education, and nutrition.
Technology and Social Media Usage: Baby Trend's audience is active on social media, particularly YouTube, Facebook, and Instagram. They use a mix of desktops, Android, and iOS devices.
Interests
Device Breakdown
Social Media Usage
Baby Trend Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| Graco | 25.5% | Baby Gear, Car Seats, Strollers |
| Chicco | 20% | Baby Gear, Car Seats, Strollers |
| Britax | 18% | Car Seats, Strollers, Child Safety |
